Confessions of an Advertising Man

Overview

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business.
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Overview

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business.
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Editorial Reviews

From the Publisher

"Ogilvy is the creative force of modern advertising."  —New York Times

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Product Details

  • ISBN-13: 9781904915379
  • Publisher: Southbank Publishing
  • Publication date: 1/1/2012
  • Edition description: New Edition
  • Pages: 192
  • Sales rank: 168,965
  • Product dimensions: 5.80 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.

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Table of Contents

Foreword 11
The Story Behind This Book 15
Background 29
I How to Manage an Advertising Agency 33
II How to Get Clients 51
III How to Keep Clients 84
IV How to Be a Good Client 100
V How to Build Great Campaigns 117
VI How to Write Potent Copy 133
VII How to Illustrate Advertisements and Posters 144
VIII How to Make Good Television Commercials 159
IX How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines 164
X How to Rise to the Top of the Tree - Advice to the Young 171
XI Should Advertising Be Abolished? 179
Index 197
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