Confessions of an Advertising Man

Overview

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
 
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are ...

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Overview

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
 
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy
 
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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Editorial Reviews

From the Publisher

"Ogilvy is the creative force of modern advertising."  —New York Times

"Ogilvy's writing is pithy, lively and urbane...[Confessions of an Advertising Man] is full of great stories from the world of 1960s advertising." — IndependentMail.com

"Required reading for anyone in business"  —Media Week

"It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business—and particularly marketing and PR."  —Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider

"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."—George Parker in Business Insider

"Monumental...there is the kind of good, solid, smart, great-work-inspiring advice that any one in this business – and that includes clients – would be wise to review."  —The Agency Review 

"It's a classic...I tell my students if you're going to read a book about advertising, start with that one." — Investor's Business Daily

"For anyone working in the marketing profession, this is an essential text."  — Financial Times

“. . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture.” —The Huffington Post

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Product Details

  • ISBN-13: 9781904915379
  • Publisher: Southbank Publishing
  • Publication date: 1/1/2012
  • Edition description: New Edition
  • Pages: 192
  • Sales rank: 147,835
  • Product dimensions: 5.80 (w) x 9.10 (h) x 0.70 (d)

Meet the Author


David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.
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Table of Contents

Foreword 11
The Story Behind This Book 15
Background 29
I How to Manage an Advertising Agency 33
II How to Get Clients 51
III How to Keep Clients 84
IV How to Be a Good Client 100
V How to Build Great Campaigns 117
VI How to Write Potent Copy 133
VII How to Illustrate Advertisements and Posters 144
VIII How to Make Good Television Commercials 159
IX How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines 164
X How to Rise to the Top of the Tree - Advice to the Young 171
XI Should Advertising Be Abolished? 179
Index 197
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