Confessions of Shameless Self Promoters: 68 Marketing Gurus Share Secrets, Tools, Tips and Unique Ideas That Will Take You to the Next Level of Success!

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Do you feel comfortable actively marketing yourself? If you don't you are losing too much ground to your competition! These marketing secrets will give you the "inside scoop" from some of the most successful marketing brains in the world.
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Overview

Do you feel comfortable actively marketing yourself? If you don't you are losing too much ground to your competition! These marketing secrets will give you the "inside scoop" from some of the most successful marketing brains in the world.
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What People Are Saying

Jay Conrad Levinson
International speaker and author, Debbie Allen, is too modest with the title of this book. It should be Confessions of Shameless, Sensible, Successful and Solid Self Promoters. Every page offers enlightenment, served up with warmth and humanity. The lessons she imparts should be mandatory education for entrepreneurs.(Jay Conrad Levinson, author of Guerrilla Marketing)
Mark Victor Hansen
This unique marketing book shares a wealth of information, proven strategies and shamefully successful success secrets. Learn the best marketing ideas from 68 of the nation’s top marketing gurus.To be leading edge you must be shameless – this book will show you how! (Mark Victor Hansen; co-creator, Chicken Soup for the Soul)
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Product Details

  • ISBN-13: 9780965096553
  • Publisher: Success Showcase Publishing
  • Publication date: 7/28/2003
  • Pages: 240
  • Product dimensions: 6.02 (w) x 9.00 (h) x 0.62 (d)

Table of Contents

Chapter 1 An Introduction To Shameless Self-Promotion
The Science of Self-Promotion by Jeffrie Story
Contrarian Success Strategy by Dan Kennedy
Shamelessly Making A Difference In People’s Lives by Mark Victor Hansen
Ten Power Principles of Shameless Self Promotion by Don Taylor
Barefoot Marketing by Dana Burke
Never Show Them Your Shameless by Rick Segal

Chapter 2 You Cannot – Not Market
Self-Promote or Disappear! by Larry James
Not Marketing Can Be Disastrous by Jeff Rubin
Using Cold Calls To Make Contacts by George Torok & Peter Urs Bender
Fun Ways To Turn Hidden Moments Into Marketing Miracles by Debbie Bermont

Chapter 3 Gutsy Marketing For The Shameless
Come to the Edge – Self Promoter From Within by Melanie Roetken
Hustle if you want to be great by Willie Jolley
Happy Birthday To Me by Raleigh Pinskey
The RV Adventure Book Tour by Greg Godek
Shameless Marketing Gets Into The Act by Silvana Clark
Don’t Miss An Opportunity To Be Shameless by Natalie Buske Thomas
Re-directing Shameless Marketing Energies by Jim Cathcart
Thank Heaven for Little Girls by TJ Reid

Chapter 4 Shameless Friends And Associates
The Magic of Referrals by Marilyn Ross
Let your fans do the talking by Robert Davis
Building a success on referrals and testimonials by Sally Hayes
Anything is Pez-able by Dana Burke

Chapter 5 Give It Away
Time To Give Back by Mark Victor Hansen
Sell more by giving things away by Don Cooper
Reverse Shop Lifting by Greg Godek
From Flyers To The Internet by Susan Levin
Try Giving Yourself Away by Jean Desmond
Giving It Away to Attract Business by Doug Smart

Chapter 6 Your Expertise Is Showing
Secrets of a modest success by Ron Arden
Starting Over by Karen Lawson Reaching
Emerging Markets by Lenora Billings-Harris
Sell Yourself And the $$$ Comes Easy by Fred Berns
Market yourself as the “Expert”by Irene Levitt
A Steady Approach by Dan Kennedy

Chapter 7 Get Out There And Work It
Networking is an attitude by Deb Haggerty
Having a network is mandatory for making it by Susan RoAne
Don’t leave home without your business cards by Renee Walkup
Have I Told You What I’ve Done Lately? by Rochelle Balch
A Niche and a Network by Roseann Higgins
If The Hat Fits – Wear It by Sandra Schrift
Self Promotion from the personal side by Craig Campana

Chapter 8 YOU– Building Your Unique Brand Recognition
Capitalize on your uniqueness by Larry Winget
The Bitch with style by Dr. Vikki Ashley
Discovering Your Core Essense by Gail Howerton
7-Step Action Plan to Create A Marketing Brand by Burt Dubin
A Spy is Born by Anne M. Obarski
Finding your “Specialization” by Gwen Walters
A Brand new you with a big brand bank account! by Anne Marie Baugh

Chapter 9 Delivering Shamelessly Thru The Mail
Bug‘em Till They Buy or Die by George Hedley
Leave Breadcrumbs by W Mitchell
Risk Reversal by Dan Kennedy
My Biggest Losers by Joe Sugarman
When you hate to cold call by Betty Pichon
Postcards Carry A Big Message by Al Walker
Unique Mailers Demand Attention by Craig Campana
Get Attention with Direct Mail by Debbie Bermont

Chapter 10 Self-Promotion With Newsletters
Shameless Self-Promotion & The Art of Motorcycle Maintenance by Dale Irwin
Creatively Building a mailing list by Tom Shay
The Oh-My-Gosh List by Dana Burke

Chapter 11 Shameless Marketing On The Web
Shameless Promotion Internet Style by Tom Antion
Saved by the Internet by Daniel Harrison
You have to give in order to receive by Wayne Perkins
Golf Guru Goes for the Gold by Michael Anthony
Sales Horror Stories by Dan Seidman

Chapter 12 Lights, Camera, Action – Your ON!
Woman Of The Year by Patricia Fripp
Much More Than Your 15 Minutes of Fame by Marilyn Ross
Magic Phrases to Use With the Media And What To Avoid by Joan Stewart
Applause! Applause! by Susan Brooks
Recycle This by Charlie Hawkins
The Luckiest Unlucky Man Alive by Bill Goss
My Time To Shine by Millie Szerman

Chapter 13 Fame, Fortune And Your Name In Print
5 Promotions A Day by John Kremer
Bright ideas turn around author's reviews by Dan Poynter
Fit to Cook by Denise Hamilton and Chantal Jakel
An Authentic Hawaiian Luau by Patricia Fry
Polite Persistence by Jacqueline Marcell

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 16, 2002

    Stuff No One Has Bothered To Tell You, Until Now

    Anthony Robbins once said that you should model yourself after someone who is successful in order to be successful. This book is chock-full of role models with interesting strategies and insider tips.

    Was this review helpful? Yes  No   Report this review
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