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* Employs an incremental "building-blocks" approach to developing communication skills
* Integrates new examples from recent student speeches
* Covers the ethics of communication in nearly every chapter
* Includes speeches by a wide diversity of speakers, including African Americans, Native Americans, old and young men and women, the visually challenged, and others
* Each chapter offers brief, boxed "Reality Checks" that are designed to show public speaking's relevance outside the classroom
* Stimulating graphics demonstrate concepts through drawings and models
* End-of-chapter narratives summarize or illustrate the content of the chapter
* Vocabulary, Application Exercises, and Application Assignments have been updated and offer practical applications
New to the Eighth Edition:
* Two new themed boxes have been added to each chapter: "Celebrating Diversity" boxes feature examples from diverse cultural groups, while "On the Web" boxes provide lists of informative websites
* Three chapters from the Sixth Edition, which were not included in the Seventh Edition, have been updated and restored in this new edition: "Speeches for Special Occasions," "Speech Criticism," and "Dynamics of Small Group Discussion"
* Most chapters include one or more relevant principles from the NCA Credo on Ethics
* The "Finding Information" chapter offers updated coverage on the use of Internet search engines
* The "Presentational Aids" chapter features use of PowerPoint software
* Additional questions have been added to the beginning of each chapter
* A completely revamped and updated Student Study Guide and Instructor's Manual/Testing Program are also available
Chapter 1: Introduction
Why Study Public Speaking?
The Seven Basic Elements of the Public Speaking Process
Confidence in Public Speaking
Chapter 2: Listening and Ethics
The Importance of Listening
Three Myths About Listening
The Process of Listening
Barriers to Effective Listening
Ethics and the Listener
Respect All Cultural Groups
Chapter 3: The Audience
Methods of Audience Analysis
The Uniqueness of the Classroom Audience
Adapting to Your Audience
Ethics and the Audience
Chapter 4: The Speaker
The Speaker-Audience Relationship
What Do Audiences Want?
How Do You Introduce Another Speaker?
How to Avoid Plagiarism
Chapter 5: Selecting a Topic and Purpose
Purposes of Speeches
Chapter 6: Finding Information
Personal Experience as a Source of Information
Interviewing for Information
Using the Library for Information
Searching the Internet for Information
Creating the Bibliography
Ethics in Research: Oral Footnotes
Chapter 7: Speech Organization and Outlining
The Importance of Organization
Organizing the Body of the Speech
Consider the Connections
Principles of Outlining
Types of Outlines
Chapter 8: The Ethical and Effective Use of Evidence, Proof, and Argument
How Can Evidence Be Used Ethically and Effectively in the Persuasive Speech?
Using Proof Ethically and Effectively
Components of an Argument
Additional Ethical Concerns
Chapter 9: Introducing and Concluding Your Speech
The Functions of an Introduction
Demonstrating the Functions in a Speech
The Functions of a Conclusion
Methods of Concluding Your Speech
Suggestions for Concluding Your Speech
Chapter 10: Language in Public Speaking
How Do Words Provide Power?
Does Spoken Language Differ From Written Language?
Avoiding Problems With Your Words
What Words Should You Use?
Using Words Ethically
Suggestions for Language in Public Speaking
Chapter 11: Delivering Your Speech
What Is Effective Delivery?
What Are Four Modes of Delivery?
How Can You Use Your Voice Effectively?
How Can You Use Your Body to Communicate Effectively?
How Can You Improve Your Delivery?
Chapter 12: Presentational Aids
Why Use Presentational Aids?
Factors Affecting the Use of Presentational Aids
What Are the Types of Presentational Aids?
Chapter 13: Informative Speaking
Two Rhetorical Principles of Informative Speaking
What Are Four Purposes of Informative Speaking?
Learning Styles and Informative Speaking
Five Principles of Learning
Skills for the Informative Speaker
Ethics and Informative Speaking
Chapter 14: Persuasive and Presentational Speaking
What Is Persuasive Speaking?
Why Is Persuasive Speaking an Important Topic?
Three Purposes of Persuasive Speaking
What Is Being Influenced?
Principles of Persuasion
Types of Persuasive Speeches
Ethics and Persuasive Speaking
Chapter 15: Speeches for Special Occasions
The Speech of Introduction
Guidelines for Giving a Speech of Introduction
Chapter 16: Speech Criticism
The Value of Criticism
A Brief History of Criticism
Biases in Evaluating Speeches
Training Yourself to Be a Better Evaluator
Chapter 17: Dynamics of Small Group Discussion
Understanding Small Group Communication
Communication and the Development of Group Culture
Development of Group Norms
Development of Role Structure
Networks of Communication
Being an Ethical Group Member