Conglomerate Rock: The Music Industry's Quest to Divide Music and Conquer Wallets

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Overview

Conglomerate Rock examines how the music industry is creating a new distribution infrastructure by dividing access to exclusive releases through different subscription services, hardware, and new media like audio DVDs in order to maximize profits. Author David J. Park argues that while these changes make it easier to see and hear artists from a handful of transnational corporations in commercial culture, access to music is becoming more dispersed, expensive and difficult to acquire. In addition, music and ...
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More About This Book

Overview

Conglomerate Rock examines how the music industry is creating a new distribution infrastructure by dividing access to exclusive releases through different subscription services, hardware, and new media like audio DVDs in order to maximize profits. Author David J. Park argues that while these changes make it easier to see and hear artists from a handful of transnational corporations in commercial culture, access to music is becoming more dispersed, expensive and difficult to acquire. In addition, music and performers are increasingly being cross-promoted in films, television shows, commercials and other media owned by the Big 4 corporations. Conglomerate Rock critically analyzes these and other trends in order to provoke public discussion concerning the interaction between industry practice and music consumption. The present strategies employed by the industry will have long-term effects on the way consumers experience and access music, as well as how culture is viewed and portrayed in the United States and throughout the world.
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Editorial Reviews

Journalism and Mass Communication Quarterly, Spring 2009 - Minjeong Kim
Park's Conglomerate Rock will make a fascinating read for those who are looking for a comprehensive review of changes related to digital music.
Robert W. McChesney
David J. Park has written the book we have all been waiting for: a definitive treatment of how the music industry is adapting to the digital world, written from the perspective of musicians, music lovers, and the general public. This is a fabulously informative and up-to-date study that should be mandatory reading for all communication scholars and students interested in the digital revolution, as well as all who care about music.Conglomerate Rock chronicles the conflict between concentrated corporate power and culture as well as any book in years.
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Product Details

  • ISBN-13: 9780739115015
  • Publisher: The Rowman & Littlefield Publishing Group Inc
  • Publication date: 9/16/2009
  • Pages: 160
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

David J. Park is assistant professor in the Department of Advertising and Public Relations at Florida International University (FIU). He teaches in the graduate program at FIUOs School of Journalism and Mass Communication.
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Table of Contents

Chapter 1 Music Industry in Transition Chapter 2 Theoretical Perspectives on Technology and Methodology Chapter 3 Description of the Music Industry Chapter 4 Conglomeration and Hyper-Commercialism Chapter 5 Conglomeration, Hardware, and Repeat Sales Chapter 6 File Sharing and Industry Sales Chapter 7 Towards a "Secure" Digital Future Chapter 8 The Race to Online Distribution Chapter 9 Wireless Gold Rush Chapter 10 Conclusion
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