Congressional Elections: Campaigning At Home and In Washington, 5th Edition / Edition 5

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About the Author:
Paul S. Herrnson is the director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland

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Product Details

  • ISBN-13: 9780872893382
  • Publisher: Congressional Quarterly, Inc.
  • Publication date: 10/29/2007
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 313
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Table of Contents

Tables and Figures     x
Preface     xiv
Introduction     1
The Strategic Context     6
The Candidate-Centered Campaign     6
The Institutional Framework     8
Political Culture     17
Campaign Technology     19
The Political Setting     21
Recent Congressional Elections     26
Summary     34
Candidates and Nominations     36
Strategic Ambition     36
Passing the Primary Test     51
Nominations, Elections, and Representation     57
The Senate     66
Summary     69
The Anatomy of a Campaign     71
Campaign Organizations     72
Campaign Budgets     83
Senate Campaigns     85
Summary     86
The Parties Campaign     87
National Agenda Setting     88
The National, Congressional, and Senatorial Campaign Committees     90
Strategy, Decision Making, and Targeting     96
Campaign Contributions and Coordinated Expenditures     99
Campaign Services     105
Independent, Parallel, and Coordinated Campaigns     116
The Impact of Party Campaigning     124
Summary     131
The Interests Campaign     132
The Rise of PACs and Other Electorally Active Organizations     133
Strategy, Decision Making, and Targeting     141
PAC Contributions     150
Campaign Services     154
Independent, Parallel, and Coordinated Campaigns     157
The Impact of Interest Group Activity     161
Summary     165
The Campaign for Resources     166
Inequalities in Resources     167
House Incumbents     169
House Challengers     180
Candidates for Open House Seats     187
Senate Campaigns     191
Summary     195
Campaign Strategy     196
Voting Behavior     196
Voters and Campaign Strategy     200
Gauging Public Opinion     202
Voter Targeting     205
The Message     209
Summary     219
Campaign Communications     221
Television Advertising     222
Radio Advertising     227
Newspaper Advertising     228
Direct Mail and Newsletters      229
Mass Telephone Calls     231
The Internet     232
Free Media     235
Field Work     240
The Importance of Different Communication Techniques     241
Independent, Parallel, and Coordinated Campaign Communications     243
Summary     244
Candidates, Campaigns, and Electoral Success     245
House Incumbent Campaigns     246
House Challenger Campaigns     252
House Open-Seat Campaigns     258
Senate Campaign     262
Claiming Credit and Placing Blame     265
Summary     271
Elections and Governance     272
The Permanent Campaign     272
A Decentralized Congress     275
Political Parties as Centralizing Agents     280
Responsiveness, Responsibility, and Public Policy     282
Summary     289
Campaign Reform     290
The Case for Reform     290
Obstacles to Reform     292
The Bipartisan Campaign Reform Act of 2002     294
The BCRA's Impact     298
Beyond the BCRA     303
Conclusion     312
Notes     315
Index      345
Notes Name Index     363
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