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Conjoint Measurement
     

Conjoint Measurement

by Anders Gustafsson (Editor), Andreas Herrmann (Editor), Frank Huber (Editor)
 

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical

Overview

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

Product Details

ISBN-13:
9783540404798
Publisher:
Springer-Verlag New York, LLC
Publication date:
09/17/2003
Edition description:
3RD
Pages:
568
Product dimensions:
6.40(w) x 9.50(h) x 1.50(d)

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