Connect: How Companies Succeed by Engaging Radically with Society
Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line.

Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society.

Through insightful analysis and vivid storytelling -- ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty-first -- Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them.

There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company's business model. The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings. The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade.

Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people. It identifies four tenets of "connected leadership," a radical new paradigm that shows how companies and executives can thrive by close engagement with society.
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Connect: How Companies Succeed by Engaging Radically with Society
Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line.

Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society.

Through insightful analysis and vivid storytelling -- ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty-first -- Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them.

There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company's business model. The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings. The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade.

Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people. It identifies four tenets of "connected leadership," a radical new paradigm that shows how companies and executives can thrive by close engagement with society.
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Connect: How Companies Succeed by Engaging Radically with Society

Connect: How Companies Succeed by Engaging Radically with Society

Connect: How Companies Succeed by Engaging Radically with Society

Connect: How Companies Succeed by Engaging Radically with Society

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Overview

Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line.

Based on John Browne's decades of experience as one of the world's most successful and innovative CEOs, with research by McKinsey & Company, Connect is a practical manifesto that redefines the role of business in society.

Through insightful analysis and vivid storytelling -- ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty-first -- Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them.

There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company's business model. The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings. The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade.

Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people. It identifies four tenets of "connected leadership," a radical new paradigm that shows how companies and executives can thrive by close engagement with society.

Product Details

ISBN-13: 9781610396981
Publisher: PublicAffairs
Publication date: 03/08/2016
Sold by: Hachette Digital, Inc.
Format: eBook
Pages: 320
File size: 10 MB

About the Author

John Browne, chief executive of BP from 1995 to 2007, is now executive chairman of L1 Energy. He is the author the memoir Beyond Business, the popular science book Seven Elements that Changed the World, and The Glass Closet, a commentary on LGBT acceptance and inclusion in business.

Robin Nuttall is a principal with McKinsey & Company.

Tommy Stadlen, a former McKinsey & Company consultant, is the re-founder of Polaroid.

Table of Contents

Prologue ix

Part 1 The Business of Business 1

1 The Nothing New 3

2 Chocolate Villages 17

3 Meatpackers and Muckrakers 32

4 The Last Nabob 49

5 Silent Spring 66

6 Queen and Servant 93

7 The Reservoir 112

Part 2 The Four Tenets of Connected Leadership 129

8 History Rhymes 131

9 On Purpose 151

10 Professional Era 174

11 The Front Foot 195

Epilogue: People Rising 213

Acknowledgements 249

Picture Credits 251

Notes 256

Index 287

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