Connect: Building Success through People, Purpose, and Performance [NOOK Book]


It doesn't take long to understand why The Wall Street Journal calls Keith Harrell "a star with attitude." Keith Harrell, a.k.a. Dr. Attitude, helps you along on your path to success. Keith is a bestselling author, performance coach, and nationally acclaimed motivational speaker recognized for his innovative and enlightening presentations to Fortune 500 companies like Coca-Cola, IBM, Microsoft, and Southwest Airlines. His bestselling book, Attitude is Everything, helped readers ...

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Connect: Building Success through People, Purpose, and Performance

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It doesn't take long to understand why The Wall Street Journal calls Keith Harrell "a star with attitude." Keith Harrell, a.k.a. Dr. Attitude, helps you along on your path to success. Keith is a bestselling author, performance coach, and nationally acclaimed motivational speaker recognized for his innovative and enlightening presentations to Fortune 500 companies like Coca-Cola, IBM, Microsoft, and Southwest Airlines. His bestselling book, Attitude is Everything, helped readers improve their attitudes to impact the bottom line.

In Attitude is Everything, Keith taught readers to gain control of their careers and their lives by turning positive attitudes into successful actions. But attitude is only half the equation. Once you have super motivated employees, you need them to CONNECT to the company's goals and its mission to achieve maximum success.

Success is built on connections we make with people and ideas. Whether it's connecting with customers to improve their service experience, or connecting with the strategic business plan and objectives for the coming year, the foundation for success starts with CONNECT. Here in Connect, Keith Harrell and Hattie Hill reveal the seven core competencies needed to connect individuals and organizations in order to heighten productivity and to maximize personal and professional success.

Commit to win
Open up to opportunities
Notice what's needed and do what's necessary
Navigate by your purpose
Execute ethically
Challenge your challenges
Transcend beyond your best

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Editorial Reviews

From Barnes & Noble
In a previous book, motivational speaker Keith Harrell asserted that attitude is everything. Here, he modulates that message by identifying the concept that he believes is at the core of every kind of success: the ability to connect. With an abundance of examples, he shows how our ability to connect with people and ideas is the key to true personal success.
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Product Details

  • ISBN-13: 9780061740787
  • Publisher: HarperCollins Publishers
  • Publication date: 10/13/2009
  • Format: eBook
  • Pages: 256
  • Sales rank: 881,861
  • File size: 422 KB

Meet the Author

Keith Harrell, known as America's Attitude Coach, is the author of several books including the bestselling Attitude Is Everything. Keith is known across corporate America for his energetic, innovative presentations on how to be a leader in your workplace. Formerly a top training instructor at IBM, Keith is now an in-demand speaker whose clients include McDonalds, Microsoft, and American Express. He lives in Lakeland Ranch, Florida.

Hattie Hill is the chief executive officer of Hattie Hill Enterprises (, a globally renowned management and human resources consulting and training firm. Hattie is frequently quoted on corporate human resources matters in such publications as The Wall Street Journal and USA Today, and is the author of several books. She lives in Dallas.

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Read an Excerpt

Building Success Through People, Purpose, and Performance

Chapter One

CONNECT Is Your Framework for Success

You are not here to merely make a living.
You are here in order to enable the world to live
more amply, with greater vision,
with a finer spirit of hope and achievement.
—Woodrow Wilson

In my career as a sales executive, corporate trainer, and professional speaker, I have spoken with a lot of people in every kind of industry and company. I'm always asking them, "What kind of training do you need? Why do you want me to speak to your group or come to your company?" And because I'm known as "Dr. Attitude," the answer is almost always the same: "Our folks need to improve their attitude."

"Keith, we've got some great employees and managers, and some really high performance goals," a manager once told me. "But the people just aren't cutting it. They're not getting the job done to the levels that we need. We're missing our targets, and we figure an attitude adjustment could help."

When I looked at the company, I agreed that a lot of the employees had less than great attitudes. "Sure, I can get them motivated, and I can show them how to keep a positive attitude no matter what," I told this manager. "But what are you and the company planning to do with these super-motivated people when I'm done? What kind of training are we going to offer to maintain this level of motivation and success?"

He looked at me in confusion. "What do you mean?" he asked.

"Attitude is only half of the equation," I said. "Performance comes from attitude, but continuous improvement—going from good to better and better tobest—is an ongoing process. Your employees have to connect to the company's goals and its mission. They also have to connect to one another and to you as their leader. A great attitude helps make it easier to connect, but all the effort can't come from one side—either the employees or the company.

"You've tried to connect from the company side with performance goals and mission statements and bringing in someone like me," I continued. "But you've got to remember that to connect you need to grab people's hearts, not just their minds. What kind of positive, uplifting relationships are you going to create with your employees so they'll go the extra mile for you? Because that's what it's going to take. Attitude will give them the emotion; but connecting with their team, the company, and the reasons for wanting it to succeed will give them the drive to produce ongoing outstanding results."

As much as we all want to succeed, what we really should be striving for is the power to connect. The ability to connect lies at the core of both personal and professional success. When you connect, it's like mixing air into the gasoline in your car. You may think your car runs on gas, but it doesn't. For the gas to make the engine run, it has to be mixed with air before it's fed into the carburetor. That air is connection, and attitude is the spark plug that brings fire to the mixture. When you have the right fuel (the relationship, the purpose, the goal, the idea, etc.) and you add air (connect) to that fuel, then the spark of a winning attitude will supercharge your performance, and it will power you to success.

We're Born to Connect

The drive to connect is part of our DNA. When children are born, they must connect with their mothers for food and care. And we're just talking about physical connection; our need for emotional connection is just as important, if not more important, for our very survival. In fact, if babies don't receive emotional connection from caregivers, they can wither away. It's called failure to thrive syndrome, and it can kill or emotionally cripple babies who grow up in institutions or other situations where they don't receive the love and connection they need.

We'll do almost anything to feel linked to someone else. Did you see the movie Cast Away? Tom Hanks' character, Chuck, is marooned on a desert island for seven years. He manages to care for his physical needs—starting a fire, getting food and shelter, and so on. But then he runs up against his biggest challenge: loneliness. He has no one to connect to other than himself. It gets so bad that he paints a face and puts grass "hair" on a volleyball, and he names this companion Wilson. Wilson is his only friend for all the years Chuck is on the island. Chuck talks to Wilson, argues with him, makes up with him, laughs with him—just as if Wilson were a real person. When Chuck finally escapes on a raft, he takes Wilson with him. And when Wilson drifts off the raft while Chuck is sleeping, we see Chuck's unbearable pain when he wakes up and finds his "friend" gone.

Our basic human need to connect can be a force for good or evil. In fact, people will do a lot of really stupid things simply to connect. If you read about kids who get involved with gangs, most of the time it's not because they're attracted to a life of crime. It's not even because they feel more powerful. It's because the gang gives those kids an overwhelming feeling of connection, of being part of something. On the other hand, recent social studies have shown that even in the poorest neighborhoods, strong, positive social connections like the kind provided by church groups, YMCAs, Boys and Girls Clubs, and other organizations can result in lower crime rates, less drug use and teen pregnancy, and better performance in school by kids in the neighborhood.

Building Success Through People, Purpose, and Performance
. Copyright © by Keith Harrell. Reprinted by permission of HarperCollins Publishers, Inc. All rights reserved. Available now wherever books are sold.
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