CONNECTED CULTURE - the Internet Marketing book written for today?s Internet!

Want to be part of the social media revolution and connect meaningfully with customers online? CONNECTED CULTURE can steer you in the right direction. The book, authored by Internet marketing guru Jerry Allocca, offers valuable insights into how you can make ...
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CONNECTED CULTURE - the Internet Marketing book written for today’s Internet!

Want to be part of the social media revolution and connect meaningfully with customers online? CONNECTED CULTURE can steer you in the right direction. The book, authored by Internet marketing guru Jerry Allocca, offers valuable insights into how you can make digital media work for you. It has been received positively by readers, and currently holds a 5/5 rating on Amazon.

CONNECTED CULTURE Leads You through the Digital Marketing Maze
Digital media marketing is more streamlined, versatile, affordable and efficient in comparison to communicating through traditional media. The potential of the Internet and mobile devices like smartphones and tablets to effectively reach millions of users in real-time have made them indispensable marketing tools. CONNECTED CULTURE discusses how the various digital media elements work, succinctly and interestingly.

Jargon-Free and Comprehensive Understanding of Digital Marketing
Jerry leverages his extensive experience in the industry and presents information in an easily comprehensible and engaging way. Whether you are a novice or have some knowledge of marketing in the digital generation, CONNECTED CULTURE makes for a great read not only in terms of its rich content but also in the way it is presented.

Statistics, Real-World Examples and Winning Strategies
Jerry supports his advice and suggestions with statistics and examples of successful online campaigns launched by different organizations. The book offers proven strategies and valuable tips that you can employ right away, and expect good results out of. CONNECTED CULTURE compels you to put advice to action with the confidence that you are connecting in the right way. It acts as a great enabler to reach your audience meaningfully and as a motivator to extend your existing online reach.
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Product Details

  • BN ID: 2940013565968
  • Publication date: 1/11/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 240
  • Sales rank: 716,776
  • File size: 3 MB

Meet the Author

Teacher, mentor, award-winning digital marketer and entrepreneur, Jerry Allocca is a visible and vocal community member, using his skills to teach businesses of every variety how to succeed in our current economy, and making an impact with his work every single day. A generous businessman and tireless networker, Jerry was born in Valley Stream, Long Island on 1/11/74. He is a true New Yorker, and plans to make Long Island his home for the rest of his life.

In the 1990s, when the internet was still in its infancy, Jerry saw the potential for doing business online and started developing creative ways to use this new technology. Local businesses liked his fresh, new approach to marketing, and came to Jerry for help in developing their websites and marketing their businesses online. Jerry’s fascination with the technology, and his dedication to helping people, inspired him to work on websites and internet marketing on the side while going to school and working two jobs. In 1998, after getting enough requests for work, he founded CORE Interactive, with the goal of helping local businesses and non-profits get the most out of their websites and online visibility.

Today, Jerry is a frequent and much sought-after industry speaker on topics such as interactive marketing, social media and website strategies. He has a passion for teaching, and with the intention of mobilizing community businesses and helping them “make it” through this difficult economic environment, Jerry has developed and began teaching a series of popular hands-on workshops. Topics include “Secrets of LinkedIn: Insider Tips That Work!”, “How to Communicate with the Digital Generation” and “7 Steps to Digital Marketing Success.” These workshops are designed to help business professionals learn about and employ the new interactive communications tools their customers use every day. Jerry’s goal is to inspire business people, motivate them, and show them the road to both surviving and thriving in this economy.

As the popularity of his social media workshops grew, Jerry realized he was filling an important need; the need to help people take their marketing initiatives into the 21 century. Soon Jerry realized that he could help far more people than just those who attended his computer lab workshops. He is not simply following the rules of social engagement in the digital age -- he is writing them.
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