Connecting Online: Creating a Successful Image on the Internet

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With innovative ideas, suggestions, and real-life examples, this guide shows how the Internet can become an integral part of an overall public-relations strategy.
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Overview

With innovative ideas, suggestions, and real-life examples, this guide shows how the Internet can become an integral part of an overall public-relations strategy.
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Product Details

  • ISBN-13: 9781555714031
  • Publisher: Entrepreneur Press
  • Publication date: 9/1/1997
  • Series: PSI Successful Business Library Series
  • Edition description: 1 ED
  • Edition number: 1
  • Pages: 450
  • Product dimensions: 7.46 (w) x 10.00 (h) x 1.13 (d)

Table of Contents

Introduction
About The Authors
Ch. 1 Introduction To Public Relations 1
Ch. 2 Introduction To the Internet 11
Ch. 3 Internet Benefits and Shortcomings 25
Ch. 4 Inside The Black Box 63
Ch. 5 Connecting To The Internet 87
Ch. 6 E-mail, Discussion Groups, and Mailing Lists 97
Ch. 7 Usenet (Newgroups or Net News) 131
Ch. 8 FTP, Telnet, and Other Internet Tools 159
Ch. 9 Introduction To The World Wide Web 169
Ch. 10 Web Site Research and Specification 191
Ch. 11 The Nitty Gritty 219
Ch. 12 Web Site Design 243
Ch. 13 Web Site Development and Testing 285
Ch. 14 Web Site Marketing and Release 323
Ch. 15 Web Site Operations and Maintenance 343
Ch. 16 Web Site Renewal 353
Ch. 17 Crisis Communications 373
Ch. 18 Our Crystal Ball 385
App. A Security 395
App. B International Internet PR 399
App. C Non-Profits on the Internet 409
App. D Intranets 415
App. E Webcasting 421
Glossary 425
Index 441
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