Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy

Overview

You started your business for the freedom and adventure of beingyour own boss, but now you feel buried by your business. So manyentrepreneurs experience this, and some have given up the hope ofever finding the money, time, and control they thought businessownership would bring them. But take heart! You can meet thechallenges, reclaim your life, and grow your business at the sametime. Conquer the Chaos shows you how.

A one-stop turnaround plan, Conquer the Chaos lays out ...

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Overview

You started your business for the freedom and adventure of beingyour own boss, but now you feel buried by your business. So manyentrepreneurs experience this, and some have given up the hope ofever finding the money, time, and control they thought businessownership would bring them. But take heart! You can meet thechallenges, reclaim your life, and grow your business at the sametime. Conquer the Chaos shows you how.

A one-stop turnaround plan, Conquer the Chaos lays out acomplete path to make your business run smoothly and provide youwith the freedom you desire. This realistic, in-the-trenches guideoffers six strategies that, when combined, give you a step-by-stepapproach for reaching entrepreneurial success.

Described with stories and examples anyone running a smallbusiness today will recognize, the strategies offered by Conquerthe Chaos allow you to:

  • Balance work, family, and emotional and physical health
  • Grow your business without beingconsumed by it
  • Cultivate a realistic and disciplined optimism
  • Finally get organized so yourbusiness can grow
  • Fix the follow-up breakdowns thathamper your businessgrowth
  • Liberate yourself from busywork through automation

Chaos is an inherent part of running a small business. How youdecide to deal with that chaos—whether to accept it, fightit, or conquer it—is up to you. By business owners, forbusiness owners, Conquer the Chaos enables you to reevaluateyour approach, revitalize your operations, and realize the freedomand success your hard work deserves.

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  • Clate Mask & Scott Martineau
    Clate Mask & Scott Martineau  

Product Details

  • ISBN-13: 9780470599327
  • Publisher: Wiley
  • Publication date: 6/8/2010
  • Edition number: 1
  • Pages: 240
  • Sales rank: 1,016,445
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.60 (d)

Meet the Author

Clate Mask is the co-founder and CEO of Infusionsoft, theleading provider of Email Marketing 2.0 software for smallbusinesses. Clate loves to help small businesses grow. His passionfor entrepreneurship is infectious and obvious from the moment hebegins speaking. His dream is to revolutionize small businessgrowth through smart automation.

Scott Martineau is the cofounder and VP of ProductManagement at Infusionsoft. Scott is a serial entrepreneur whocan't imagine ever working a "regular job." He is a technologist atheart, driven by his vision: to create an easier way forentrepreneurs to run their small businesses.

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Table of Contents

Foreword.

Preface.

Acknowledgments.

Section I The Quest for Freedom.

1 The Entrepreneurial Revolution.

The Path to Revolution.

The Hierarchy of Freedoms.

2 Enter, Chaos.

The Infusionsoft Story.

Symptoms of Chaos.

Causes of Chaos.

3 Grow or Die.

A Mentality of Growth.

Why Entrepreneurs Choose Not to Grow.

Scenario #1: You Don’t Want to Grow Your Business.

Scenario #2: You’re Relying on Referrals and RepeatBusiness.

Scenario #3: You Believe You’ll Just Figure It Out.

Scenario #4: You Do Everything Yourself—Manually.

Introducing—The Strategies for Conquering Chaos.

Section II Mindset Strategies: Achieving Balance.

4 Emotional Capital.

Your Emotional Capital Bank Account.

Making Deposits in Your Emotional Bank Account.

Spot-Check Your Emotional Capital.

5 Disciplined Optimism.

The Three Components of Disciplined Optimism.

Opportunities to Practice Disciplined Optimism.

Practical Ways to Cultivate Disciplined Optimism.

Disciplined Optimism and Passion.

6 Entrepreneurial Independence.

The Advice You Get.

Facing the Challenge of Independence.

The Benefits of Independence.

Section III Systems Strategies: Controlling Speed.

7 Centralize.

The Need to Centralize.

Multiple System Chaos.

The Struggle of Disjointed Systems.

The Value of the Right System.

The Process of Centralization.

8 Follow-Up.

The Most Neglected Marketing Principle.

How Lack of Follow-Up Is Creating Chaos.

Why Follow-Up Breaks Down.

The Benefits of Follow-Up.

The Science Behind Effective Follow-Up.

9 Automate.

From Manual to Automated.

What You Can and Should Automate.

A Story of Automation.

Section IV Find Your Freedom.

10 Avoiding the Backslide.

The Myth of Long, Hard Work.

Harnessing Your Unbridled Passion.

The Belief Your Business Will Fail without You.

11 The Liberated Entrepreneur.

Climbing the Hierarchy of Freedom.

Giving Up the Chaos.

Appendix: Small Business Resources.

References.

About the Authors.

Index.

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