Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy

Overview

Praise for Conquer the Chaos

"Conquer the Chaos is a great book, I love it. This book is like an entrepreneur's compass, it is an instrument of order. After running my own business for close to fifty years, I recognize genius when I see it. If you are an entrepreneur, Conquer the Chaos will be worth millions to you and your business."
Bob Proctor, contributor, The Secret

"As a small business owner, you can't ...

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Overview

Praise for Conquer the Chaos

"Conquer the Chaos is a great book, I love it. This book is like an entrepreneur's compass, it is an instrument of order. After running my own business for close to fifty years, I recognize genius when I see it. If you are an entrepreneur, Conquer the Chaos will be worth millions to you and your business."
Bob Proctor, contributor, The Secret

"As a small business owner, you can't conquer the chaos until you embrace it—this book will show you how to do both."
John Jantsch, author of Duct Tape Marketing and The Referral Engine

"This powerful, practical, fast-moving book shows you how to take complete control of your business and your life, making more money, more consistently, and enjoying more of the things that money can't buy."
Brian Tracy, author of The Way to Wealth

"Clate Mask and Scott Martineau have authored a positively brilliant book that can change the face of business, contribute to the world's economic health, and beautify your own economic health at the same time. By telling the whole truth about being an entrepreneur and revealing the intricacies of thriving and prospering through its inevitable chaos, the authors shine a radiant light on the reprioritized goals of a new millennium. They tell their story with warmth while providing wisdom for the ages."
Jay Conrad Levinson, the Father of Guerrilla Marketing, author of the Guerrilla Marketing book series

"Any business owner who plans to stay in business must read this book now. Not doing so will mean the difference between whether or not you thrive or barely survive in today's new and competitive landscape. Read it, study it, and apply its wisdom."
John Assaraf, New York Times bestselling author of The Answer and Having It All, featured in the blockbuster movie and book The Secret; CEO, OneCoach

"Conquer the Chaos will fast become the go-to guide, the holy grail of entrepreneurial success—more money, more time, more control, and more purpose. Highly recommended."
Michael Port, New York Times bestselling author of Book Yourself Solid

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  • Clate Mask & Scott Martineau
    Clate Mask & Scott Martineau  

Product Details

  • ISBN-13: 9780470599327
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 6/8/2010
  • Edition number: 1
  • Pages: 240
  • Sales rank: 775,943
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.60 (d)

Meet the Author

Clate Mask is the co-founder and CEO of Infusionsoft, the leading provider of Email Marketing 2.0 software for small businesses. Clate loves to help small businesses grow. His passion for entrepreneurship is infectious and obvious from the moment he begins speaking. His dream is to revolutionize small business growth through smart automation.

Scott Martineau is the cofounder and VP of Product Management at Infusionsoft. Scott is a serial entrepreneur who can't imagine ever working a "regular job." He is a technologist at heart, driven by his vision: to create an easier way for entrepreneurs to run their small businesses.

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Table of Contents

Foreword.

Preface.

Acknowledgments.

Section I The Quest for Freedom.

1 The Entrepreneurial Revolution.

The Path to Revolution.

The Hierarchy of Freedoms.

2 Enter, Chaos.

The Infusionsoft Story.

Symptoms of Chaos.

Causes of Chaos.

3 Grow or Die.

A Mentality of Growth.

Why Entrepreneurs Choose Not to Grow.

Scenario #1: You Don’t Want to Grow Your Business.

Scenario #2: You’re Relying on Referrals and Repeat Business.

Scenario #3: You Believe You’ll Just Figure It Out.

Scenario #4: You Do Everything Yourself—Manually.

Introducing—The Strategies for Conquering Chaos.

Section II Mindset Strategies: Achieving Balance.

4 Emotional Capital.

Your Emotional Capital Bank Account.

Making Deposits in Your Emotional Bank Account.

Spot-Check Your Emotional Capital.

5 Disciplined Optimism.

The Three Components of Disciplined Optimism.

Opportunities to Practice Disciplined Optimism.

Practical Ways to Cultivate Disciplined Optimism.

Disciplined Optimism and Passion.

6 Entrepreneurial Independence.

The Advice You Get.

Facing the Challenge of Independence.

The Benefits of Independence.

Section III Systems Strategies: Controlling Speed.

7 Centralize.

The Need to Centralize.

Multiple System Chaos.

The Struggle of Disjointed Systems.

The Value of the Right System.

The Process of Centralization.

8 Follow-Up.

The Most Neglected Marketing Principle.

How Lack of Follow-Up Is Creating Chaos.

Why Follow-Up Breaks Down.

The Benefits of Follow-Up.

The Science Behind Effective Follow-Up.

9 Automate.

From Manual to Automated.

What You Can and Should Automate.

A Story of Automation.

Section IV Find Your Freedom.

10 Avoiding the Backslide.

The Myth of Long, Hard Work.

Harnessing Your Unbridled Passion.

The Belief Your Business Will Fail without You.

11 The Liberated Entrepreneur.

Climbing the Hierarchy of Freedom.

Giving Up the Chaos.

Appendix: Small Business Resources.

References.

About the Authors.

Index.

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