Conscientious Equity: An American Entrepreneur's Solutions to the World's Greatest Problems


Free enterprise and entrepreneurialism can be the driving force in creating a world that  all  people want to see – a world where poverty is less prevalent, where everyone can dream of doing something meaningful with their life, where all who want to work can find a job that offers decent wages and a sense of dignity, and where our environment is safe for everyone. Through the authors experience as a global entrepreneur, Neal Asbury has created his own set of solutions which derive from  doing ...

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Free enterprise and entrepreneurialism can be the driving force in creating a world that  all  people want to see – a world where poverty is less prevalent, where everyone can dream of doing something meaningful with their life, where all who want to work can find a job that offers decent wages and a sense of dignity, and where our environment is safe for everyone. Through the authors experience as a global entrepreneur, Neal Asbury has created his own set of solutions which derive from  doing business around the world in a progressive new fashion, one that allows entrepreneurialism and the American spirit to reach out into the unknown to generate a new kind of transaction. A kind of transaction where there are many, many winners. Asbury calls this kind of business “conscientious equity.” Conscientious because it is the right thing to do, and equity because we all have ownership in doing the right thing.

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Editorial Reviews

Publishers Weekly
In his first book, Asbury, a self-described dreamer, outlines his biggest dream: as a palliative to the trade imbalances between the U.S. and its trading partners, a system by which both trade parties are served equally, and the environmental impact, labor protection, and mutual economic benefits are all addressed. Arguing that the U.S. would be better served by instituting these accords country-by-country rather than at the behest of the WTO, Asbury makes a compelling case for a comprehensive restructuring of our national trade policy. It's an awful big ask, as Asbury himself admits, that would require immense political courage and extremely unlikely bipartisan consensus. Asbury is at his most engaging when recounting his stories as an entrepreneur in Southeast Asia and the Arabian Peninsula, and he clearly cares deeply about poverty and corruption (and the link between them), but he falls short by advocating his proposal as a one-size-fits-all solution, placing too much faith in the notion that it could democratize even the most despotic of governments. Ultimately he admits that "even Conscientious Equity will not quickly overcome long- and fast-held beliefs," but his failure to address such massive challenges undercuts his optimism. (Nov.)
From the Publisher

“Neal Asbury, a South Florida entrepreneur and international trader, is a man with a mission. . .Now he has written a book, Conscientious Equity: An American Entrepreneur’s Solutions to the World’s Greatest Problems. He proposes a new way of conducting international business and presents his Conscientious Equity Accord, which he says will go a long way toward addressing economic instability, poverty, environmental devastation and corruption around the world.” — Miami Herald

“Asbury writes about the tremendous potential of free and fair trade to lift us to greater prosperity. He makes the case for expanding free trade relationships to China, India and other rising economies of the world before the train leaves the station. Conscientious Equity is written from the hands-on perspective of an American businessman who has been in the trenches of owning and operating his own business in the Philippines where I first met Neal when I was US Ambassador. This is a valuable contribution to our discussion about how to get economies, including our own, going again." —John D. Negroponte, Yale University, Former United States Deputy Secretary of State

"Neal Asbury is an original thinker about the problems and opportunities that America faces in an epoch of globalization.  A visionary entrepreneur, he offers a clear and realistic assessment of the challenges facing firms and policymakers regarding international trade today, as well as creative solutions that could allow the United States to retain its competitive strength in the face of Chinese competition and a wayward WTO. This book is a fierce retort to Pollyannas and protectionists alike, and should be required reading for every Member of Congress voting on future trade agreements."  —Honorable Philip English, member, House Ways and Means Committee

“Neal Asbury’s book takes a sledgehammer to conventional wisdom that it is a must-read for anyone trying to break out of the stereotypes that have helped create gridlock in our political system.  Neal points his clear and entertaining prose at the myths about international trade – both that it is somehow free and fair, and that it runs in contrast to other goals, such as protecting the environment or lifting the standards of American workers.  Neal makes a passionate argument for how to make international trade fair and free again, and to turn it back into a weapon in America’s arsenal for battle in the global marketplace.  Neal’s is a voice to which Republicans, Democrats and Independents should listen.”  —William Antholis, Managing Director, Brookings Institution

“As a small business owner and manufacturer, the issues that Neal discusses in Conscientious Equity have very important implications for any small business. With seventy-five percent of the world’s wealth and ninety-five percent of it's population residing outside the United States, having the same access to foreign markets as foreign manufacturers have to the American market would significantly increase our ability to grow and thus ensure job creation. A world with Conscientious Equity would usher in a new era of prosperity by unshackling the entrepreneurial spirit in all businesses.”  —Deron Lichte, President, Food Warming Equipment Co., Inc

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Product Details

  • ISBN-13: 9780230108929
  • Publisher: Palgrave Macmillan
  • Publication date: 11/9/2010
  • Pages: 240
  • Product dimensions: 6.30 (w) x 9.40 (h) x 1.00 (d)

Meet the Author

Neal Asbury is the chief executive of The Legacy Companies. He was the 2008 recipient of the coveted United States National Champion Exporter of the Year Award. He has published more than 100 articles on global trade issues, and been quoted in The New York Times, Wall Street Journal, and LeMonde, and has appeared on network television nationally and internationally.

Each week, Asbury hosts “Neal Asbury's Truth for America,” a radio talk show that attracts a Who’s Who of political and business figures. Produced by Atlantic Radio Network, it is syndicated around the country, including such stations as 1500 AM (the #1 talk radio station in Washington DC); KDOW-1220 (San Francisco/San Jose); WZAB-AM 880 The Biz (Miami); WGKA-920 (Atlanta); KSEV (Houston); and KKOL-1300 (Seattle). “The Neal Asbury Show” is affiliated with Bloomberg Radio and CNBC and broadcasts from Coral Gables, Florida as well as Capitol Hill.

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Table of Contents

• Free Runs Both Ways
• A Ship That Sailed Long Ago
• Taking Back the Keys to the Bus
• Playing By the Rules When the Rules Don’t Exist
• Ingenuity Is Not a Public Service
• The Kind of Farm Aid Willie Nelson Never Imagined
• Sanction Fever
• A Little Knowledge Makes a Dangerous Leader
• That’s Why They Call Him “Chief Executive”
• Creating a New Organization
• The Worldwide Meet-And-Greet
• I’d Love to Change the World

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