Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It / Edition 1

Constructing Public Opinion: How Political Elites Do What They Like and Why We Seem to Go Along with It / Edition 1

by Justin Lewis
     
 

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ISBN-10: 0231117671

ISBN-13: 9780231117678

Pub. Date: 03/28/2001

Publisher: Columbia University Press

Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken.

Here Lewis presents a new look at an old tradition, the first study of

Overview

Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken.

Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.

Product Details

ISBN-13:
9780231117678
Publisher:
Columbia University Press
Publication date:
03/28/2001
Edition description:
New Edition
Pages:
240
Product dimensions:
6.00(w) x 8.90(h) x 0.60(d)
Age Range:
18 Years

Table of Contents

IntroductionPart One: The Representation of Public Opinion 1. Why Numbers Matter and Why We Should Be Suspicious of Them2. Who's In and Who's Out: Public Opinion as a Cultural Form3. Suppressing Dissent: The Media Representation of Public OpinionPart Two: The Formation of Public Opinion 4. Getting the Right Response? Media Influence on Public Opinion5. What Are Opinions and Where Do They Come From?6. The Ideology of Assumptions7. Flickering the Embers of Consent: Public Opinion and the Military Industrial Complex8. Selling Unrepresentative DemocracyConclusion: Hegemony and Its DiscontentsAppendix

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