Constructing Social Psychology: Creative and Critical Aspects

Constructing Social Psychology: Creative and Critical Aspects

by William McGuire
     
 

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ISBN-10: 0521646723

ISBN-13: 9780521646727

Pub. Date: 09/28/2009

Publisher: Cambridge University Press

William J. McGuire's research on the diverse topics of attitudes, beliefs, self, thought systems, language, history, and methodology created and shaped social psychology in enduring ways. Here, students of psychology and its history can learn about the creative and critical processes that McGuire sought to study: the magical experiments on attitude inoculation showing

Overview

William J. McGuire's research on the diverse topics of attitudes, beliefs, self, thought systems, language, history, and methodology created and shaped social psychology in enduring ways. Here, students of psychology and its history can learn about the creative and critical processes that McGuire sought to study: the magical experiments on attitude inoculation showing that small doses of a persuasive message can increase resistance to later larger doses; the construction of self in terms of its distinctive and atypical features: the content, structure, and processing of thought system functioning by balancing logical consistency, realistic coping, and hedonic gratification: persuasion by Socratic questioning that selectively directs attention; and the process of doing research as an exciting and infinitely rewarding activity.

Product Details

ISBN-13:
9780521646727
Publisher:
Cambridge University Press
Publication date:
09/28/2009
Edition description:
New Edition
Pages:
432
Product dimensions:
5.98(w) x 8.98(h) x 1.06(d)

Table of Contents

1. Learning my way; 2. Immunization against persuasion; 3. Attitude change studies; 4. Analyzing social influence processes; 5. Developing effective persuasion campaigns; 6. Thought systems: their contents, structure and functioning; 7. Topography of the phenomenal self; 8. Distinctiveness theory and the salience of self-characteristics; 9. Language and thought asymmetries; 10. Psychology and history; 11. Winters of our discontents: crises in social psychology; 12. A perspectivist epistemology: knowledge as misrepresentation.

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