Consume Behaviour: Behavioral Aspects Marketing

Consume Behaviour: Behavioral Aspects Marketing

by Chris Rice
     
 

Editorial Reviews

Booknews
A textbook geared to courses of the (British) Chartered Institute of Marketing, but suitable to self- and undergraduate study in other contexts. Pedagogic devices include learning objectives, exercises, points for discussion/consideration, charts and diagrams. Coverage commences with an overview of the behavioral sciences, and looks at the behavior of humans as individuals, in groups, in society and in organizations. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780750605496
Publisher:
Butterworth-Heinemann
Publication date:
08/28/1993
Series:
CIM Student Ser.
Pages:
414
Product dimensions:
6.30(w) x 9.06(h) x (d)

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