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Consume Behaviour: Behavioral Aspects Marketing

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Editorial Reviews

Booknews
A textbook geared to courses of the (British) Chartered Institute of Marketing, but suitable to self- and undergraduate study in other contexts. Pedagogic devices include learning objectives, exercises, points for discussion/consideration, charts and diagrams. Coverage commences with an overview of the behavioral sciences, and looks at the behavior of humans as individuals, in groups, in society and in organizations. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780750605496
  • Publisher: Butterworth-Heinemann
  • Publication date: 8/28/1993
  • Series: CIM Student Ser.
  • Pages: 414

Table of Contents

Preface
Pt. 1 Social Sciences
1 There's nowt so strange as folk . . .: The behavioural sciences - practice and problems 3
Pt. 2 People as Individuals - Areas of Difference
2 All the world is strange - except you and me . . .! Individual differences - intelligence, aptitudes and mental processes 31
3 . . . and even you are a little strange! Individual differences - personality 50
Pt. 3 People as Individuals - Cognitive Processes
4 There's more to this than meets the eye! Perception 75
5 To hell with school - I went to the University of Life! Learning - processes and theories 112
6 What makes people tick? The relevance of motivation in consumer behaviour 147
7 And how it shows: Attitudes and marketing 175
Pt. 4 People in Groups
8 Here we go, here we go, here we go . . .: Groups and their influence on consumer behaviour 207
9 So you want to be a social climber? Marketing aspects of sociology 241
10 Whatever made you buy that? Modelling consumer behaviour and decision making 282
Pt. 5 People in Organizations
11 If we're all in the same boat - why are we all paddling in different directions? People and marketing in organizations 315
12 Getting past the gatekeeper: Organizations as consumers 350
13 If there's nowt so strange as folk - how on earth do we manage them? Managing people within the organization 363
Pt. 6 Footnote
14 Crystal balls: Speculations on the future 401
Solutions to problems 406
Name index 407
Subject index 410
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