Gift Guide

Consume Behaviour: Behavioral Aspects Marketing

Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (4) from $1.99   
  • New (1) from $71.13   
  • Used (3) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2008

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.


Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by
Sending request ...

Editorial Reviews

A textbook geared to courses of the (British) Chartered Institute of Marketing, but suitable to self- and undergraduate study in other contexts. Pedagogic devices include learning objectives, exercises, points for discussion/consideration, charts and diagrams. Coverage commences with an overview of the behavioral sciences, and looks at the behavior of humans as individuals, in groups, in society and in organizations. Annotation c. Book News, Inc., Portland, OR (
Read More Show Less

Product Details

  • ISBN-13: 9780750605496
  • Publisher: Butterworth-Heinemann
  • Publication date: 8/28/1993
  • Series: CIM Student Ser.
  • Pages: 414

Table of Contents

Pt. 1 Social Sciences
1 There's nowt so strange as folk . . .: The behavioural sciences - practice and problems 3
Pt. 2 People as Individuals - Areas of Difference
2 All the world is strange - except you and me . . .! Individual differences - intelligence, aptitudes and mental processes 31
3 . . . and even you are a little strange! Individual differences - personality 50
Pt. 3 People as Individuals - Cognitive Processes
4 There's more to this than meets the eye! Perception 75
5 To hell with school - I went to the University of Life! Learning - processes and theories 112
6 What makes people tick? The relevance of motivation in consumer behaviour 147
7 And how it shows: Attitudes and marketing 175
Pt. 4 People in Groups
8 Here we go, here we go, here we go . . .: Groups and their influence on consumer behaviour 207
9 So you want to be a social climber? Marketing aspects of sociology 241
10 Whatever made you buy that? Modelling consumer behaviour and decision making 282
Pt. 5 People in Organizations
11 If we're all in the same boat - why are we all paddling in different directions? People and marketing in organizations 315
12 Getting past the gatekeeper: Organizations as consumers 350
13 If there's nowt so strange as folk - how on earth do we manage them? Managing people within the organization 363
Pt. 6 Footnote
14 Crystal balls: Speculations on the future 401
Solutions to problems 406
Name index 407
Subject index 410
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)