Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole

3.3 6
by Benjamin R. Barber
     
 

ISBN-10: 0393049612

ISBN-13: 2900393049618

Pub. Date: 03/19/2007

Publisher: Norton, W. W. & Company, Inc.

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson Lears
A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and

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Overview

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson Lears
A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament. He asserts that in place of the Protestant ethic once associated with capitalism—encouraging self-restraint, preparing for the future, protecting and self-sacrificing for children and community, and other characteristics of adulthood—we are constantly being seduced into an "infantilist" ethic of consumption.

Product Details

ISBN-13:
2900393049618
Publisher:
Norton, W. W. & Company, Inc.
Publication date:
03/19/2007
Edition description:
OP
Pages:
406

Table of Contents


Acknowledgments     ix
The Birth of Consumers
Capitalism Triumphant and the Infantilist Ethos     3
From Protestantism to Puerility     38
The Eclipse of Citizens
Infantilizing Consumers: The Coming of Kidults     81
Privatizing Citizens: The Making of Civic Schizophrenia     116
Branding Identities: The Loss of Meaning     166
Totalizing Society: The End of Diversity     213
The Fate of Citizens
Resisting Consumerism: Can Capitalism Cure Itself?     257
Overcoming Civic Schizophrenia: Restoring Citizenship in a World of Interdependence     291
Notes     341
Index     383

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4 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
It doesn't surprise me that so many reviews I see of this book rate low. Most Americans, and I'm no different are reluctant to consider alternative philosophies on capitalism or marketing. Benjamin Barber is not unlike all his predecessors. Since the beginning of recorded time every generation has had its outspoken critics who try to claim that the next generation is ¿going to hell in a hand basket.¿ I personally don¿t believe we¿ve done all that bad. Barber relies on the ideas of Foucault, Roseau and de Tocqueville and more modern philosopher, citing them readily. I¿ll admit, I struggled with the first half of the book and I would say that up to that point the arguments are poorly supported. This being said, the last chapters of the book reveal a deep insight and yes, some philosophical name dropping. But if this book stimulates a some deep thinking on the subject, I would consider it successful.