Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole [NOOK Book]

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Overview

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson Lears

A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament. He asserts that in place of the Protestant ethic once associated with ...

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Overview

"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."—Jackson Lears

A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament. He asserts that in place of the Protestant ethic once associated with capitalism—encouraging self-restraint, preparing for the future, protecting and self-sacrificing for children and community, and other characteristics of adulthood—we are constantly being seduced into an "infantilist" ethic of consumption.

Editorial Reviews

Barry Schwartz
Barber is a distinguished political theorist who for years has been writing about the deterioration of "civil society" and what must be done to reclaim it. Many others have criticized our obsession with materialism and consumption, a theme he explored in Jihad vs. McWorld, but Barber's aim is not to be a scold. The Reagan revolution convinced us that turning the market loose would be good economics and good politics. Barber, in contrast, argues that "Once upon a time, capitalism was allied with virtues that also contributed at least marginally to democracy, responsibility, and citizenship. Today it is allied with vices which -- although they serve consumerism -- undermine democracy, responsibility, and citizenship." In other words, in the modern era, it's not so much democracy and capitalism as it is democracy or capitalism.
— The Washington Post
From The Critics
With his latest book, Barber, a political theorist at the University of Maryland, returns to familiar territory. But if Jihad provided an answer to the ubiquitous post-9/11 question “Why do they hate us?,” the question behind Consumed seems to be “Who wouldn’t?”Barber, for one, is put off by much of what global capitalism has wrought. Hollywood movies are cartoonish and trashy; kids reared on video games and fast food miss out on childhood’s meaningful pleasures; life at the mall is soulless; much of popular culture is dreck. How all this came about takes up the bulk of his book.
— The New York Times

Product Details

  • ISBN-13: 9780393070392
  • Publisher: Norton, W. W. & Company, Inc.
  • Publication date: 3/17/2008
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 416
  • Sales rank: 470,226
  • File size: 793 KB
  • Items ship to U.S, APO/FPO and U.S. Protectorate addresses.

Meet the Author

Internationally renowned political theorist Benjamin R. Barber is the Kekst Professor of Civil Society at the University of Maryland and a Distinguished Senior Fellow at Demos in New York City, where he lives.

Table of Contents


Acknowledgments     ix
The Birth of Consumers
Capitalism Triumphant and the Infantilist Ethos     3
From Protestantism to Puerility     38
The Eclipse of Citizens
Infantilizing Consumers: The Coming of Kidults     81
Privatizing Citizens: The Making of Civic Schizophrenia     116
Branding Identities: The Loss of Meaning     166
Totalizing Society: The End of Diversity     213
The Fate of Citizens
Resisting Consumerism: Can Capitalism Cure Itself?     257
Overcoming Civic Schizophrenia: Restoring Citizenship in a World of Interdependence     291
Notes     341
Index     383
Customer Reviews
Average Rating 3.5
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  • Anonymous

    Posted May 1, 2007

    Literary Spinach, or your least favorite nutritious vegetable

    It doesn't surprise me that so many reviews I see of this book rate low. Most Americans, and I'm no different are reluctant to consider alternative philosophies on capitalism or marketing. Benjamin Barber is not unlike all his predecessors. Since the beginning of recorded time every generation has had its outspoken critics who try to claim that the next generation is ¿going to hell in a hand basket.¿ I personally don¿t believe we¿ve done all that bad. Barber relies on the ideas of Foucault, Roseau and de Tocqueville and more modern philosopher, citing them readily. I¿ll admit, I struggled with the first half of the book and I would say that up to that point the arguments are poorly supported. This being said, the last chapters of the book reveal a deep insight and yes, some philosophical name dropping. But if this book stimulates a some deep thinking on the subject, I would consider it successful.

    1 out of 1 people found this review helpful.

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