Consumer Behavior, 5th Edition / Edition 5

Consumer Behavior, 5th Edition / Edition 5

5.0 1
by Wayne D. Hoyer
     
 

ISBN-10: 0547079923

ISBN-13: 2900547079928

Pub. Date: 12/23/2008

Publisher: Cengage Learning

Respected for its authoritative and research-based treatment of consumer behavior, the Second Edition incorporates up-to-date coverage of new media, technology, and e-commerce. The text includes interactive exercises that relate to chapter concepts, cross-cultural examples that explain concepts from a global perspective, and more coverage of marketing strategy and…  See more details below

Overview

Respected for its authoritative and research-based treatment of consumer behavior, the Second Edition incorporates up-to-date coverage of new media, technology, and e-commerce. The text includes interactive exercises that relate to chapter concepts, cross-cultural examples that explain concepts from a global perspective, and more coverage of marketing strategy and decision making.

Product Details

ISBN-13:
2900547079928
Publisher:
Cengage Learning
Publication date:
12/23/2008
Edition description:
Older Edition
Pages:
672

Related Subjects

Table of Contents


Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. Exposure, Attention, and Perception. 4. Knowledge and Understanding. 5. Attitudes and Emotion Based on High Consumer Effort. 6. Attitudes and Emotion Based on Low Consumer Effort. 7. Memory and Retrieval. Part III: THE PROCESS OF MAKING DECISIONS. 8. Problem Recognition and Information Search. 9. Judgment and Decision Making Based on High Consumer Effort. 10. Judgment and Decision Making Based on Low Consumer Effort. 11. Post-Decision Processes. Part IV: THE CONSUMER'S CULTURE. 12. Consumer Diversity. 13. Social Class and Household Influences. 14. Psychographics: Values, Personality, and Lifestyles. 15. Social Influences on Consumer Behavior. Part V: CONSUMER BEHAVIOR OUTCOMES. 16. Adoption of, Resistance to, and Diffusion of Innovations. 17. Symbolic Consumer Behavior. 18. Ethics and the Dark Side of Consumer Behavior and Marketing.

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