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Consumer Behavior and Managerial Decision Making / Edition 1
     

Consumer Behavior and Managerial Decision Making / Edition 1

by Frank R. Kardes
 

ISBN-10: 0321001990

ISBN-13: 9780321001993

Pub. Date: 08/06/1998

Publisher: Addison-Wesley

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and

Overview

This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.

Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.

For individuals concerned with the attitudes and activities of today's buyer in the marketplace.

Product Details

ISBN-13:
9780321001993
Publisher:
Addison-Wesley
Publication date:
08/06/1998
Edition description:
Older Edition
Pages:
460
Product dimensions:
7.53(w) x 9.36(h) x 0.98(d)

Related Subjects

Table of Contents

1. The Scientific Study of Consumer Behavior.

I. HOW CONSUMERS ACQUIRE, REMEMBER, AND USE PRODUCT KNOWLEDGE.

2. Consumer Attention and Comprehension.

3. Consumer Memory.

4. Consumer Judgment.

5. Consumer Choice.

II. PERSUASION AND INFLUENCE.

6. The Message-Learning Approach to Persuasion.

7. Cognitive Approaches to Persuasion.

8. Affective and Motivational Approaches to Persuasion.

9. Self-Persuasion Principles.

10. Social Influence Principles.

III. MANAGERIAL DECISION MAKING.

11. Online Consumer Behavior.

12. Segmentation and International Marketing.

13. New Product Development.

14. Product Management.

15. Biases in Managerial Decision Making.

16. Strategies for Improving Managerial Decision Making.

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