Consumer Behavior: Implications for Marketing Strategy / Edition 5

Consumer Behavior: Implications for Marketing Strategy / Edition 5

by Delbert I. Hawkins, Kenneth A. Coney, Roger J. Best
     
 

ISBN-10: 0256094098

ISBN-13: 9780256094091

Pub. Date: 10/01/1991

Publisher: McGraw-Hill Higher Education

Product Details

ISBN-13:
9780256094091
Publisher:
McGraw-Hill Higher Education
Publication date:
10/01/1991
Edition description:
5th ed
Pages:
688

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