Consumer Behavior: Building Marketing Strategy / Edition 12

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Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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Product Details

  • ISBN-13: 9780077645557
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 2/24/2012
  • Edition description: New Edition
  • Edition number: 12
  • Pages: 772
  • Sales rank: 72,431
  • Product dimensions: 8.20 (w) x 10.10 (h) x 1.20 (d)

Table of Contents

Part I – Introduction

Chapter 1 – Introduction

Part II – External Influences

Chapter 2 – Cross-cultural Variations in Consumer Behavior

Chapter 3 – The Changing American Society: Values

Chapter 4 – The Changing American Society: Demographics

Chapter 5 – The Changing American Society: Subcultures

Chapter 6 – The American Society: Family and Households

Chapter 7 – Group Influence on Consumer Behavior

Part III – Internal Influences

Chapter 8 – Perception

Chapter 9 – Cross-cultural Variations in Consumer Behavior

Chapter 10 – Motivation, Personality, and Emotion

Chapter 11 – Attitudes and Influencing Attitudes

Chapter 12 – Self-Concept and Lifestyle

Part IV – Consumer Decision Process

Chapter 13 – Situational Influences

Chapter 14 – Consumer Decision Process and Problem Recognition

Chapter 15 – Information Search

Chapter 16 – Alternative Evaluation and Selection

Chapter 17 – Outlet Selection and Purchase

Chapter 18 – Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Part V – Organizations as Consumers

Chapter 19 – Organizational and Buyer Behavior

Chapter 20 – Marketing Regulation and Consumer Behavior

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Sort by: Showing all of 3 Customer Reviews
  • Posted October 3, 2011

    Nook Study DOES NOT work

    Textbook itself is very informative about marketing the rating is for NOOK STUDY. I downloaded this to the nook study app, and every single time I have to open it I have to re-download it. Most of the time the book won't even open, and when I called customer support they wanted me to redownload the app....?

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  • Anonymous

    Posted September 30, 2011

    No text was provided for this review.

  • Anonymous

    Posted November 21, 2010

    No text was provided for this review.

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