Consumer Behavior: Building Marketing Strategy / Edition 8

Consumer Behavior: Building Marketing Strategy / Edition 8

by Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney
     
 

ISBN-10: 0072316020

ISBN-13: 9780072316025

Pub. Date: 01/28/2000

Publisher: McGraw-Hill Companies, The

Consumer Behavior is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.  See more details below

Overview

Consumer Behavior is a 4-color undergraduate (and graduate) consumer behavior text. The major purpose of the this text is to give students the knowledge and skills necessary to perform detailed consumer analysis in order to understand markets and develop effective marketing strategies.

Product Details

ISBN-13:
9780072316025
Publisher:
McGraw-Hill Companies, The
Publication date:
01/28/2000
Edition description:
Older Edition
Pages:
776
Product dimensions:
8.28(w) x 10.12(h) x 1.30(d)

Table of Contents

Pt. 1Corporate Financial Reporting and Analysis Environment
1Introduction3
Pt. 2Corporate Financial Reporting Fundamentals
2Basic Accounting Concepts15
3Primary Financial Statements32
4Intercorporate Equity Investments63
5Statement of Cash Flows84
Pt. 3Role of Certified Public Accountants' Opinion in Corporate Reporting and Analysis
6Independent Auditor's Report103
Pt. 4Basic Financial Statement Analysis Techniques
7Financial Statement Analysis125
8Quality of Earnings Analysis173
9Growth Rate Analysis239
Pt. 5Measurement and Analysis of Income
10Revenue Recognition287
11Extraordinary and Unusual Items, Discontinued Operations, and Accounting Changes351
12Basic and Diluted Earnings per Share373
Pt. 6Asset and Expense Reporting and Analysis
13Income Taxes397
14Long-Lived Fixed Assets435
15Changing Prices493
16Intangible Assets530
17Inventory570
18Business Combinations596
Pt. 7Long-Term Financial Commitment Reporting and Analysis
19Financial Instruments639
20Leases692
21Retiree Benefits733
Pt. 8Stockholders' Equity Reporting and Analysis
22Stockholders' Equity763
Pt. 9Special Reporting and Analysis Issues
23Foreign Activities789
24Disaggregated Business Disclosures812
25Interim Period Reports839
26Contingencies852
27International Accounting Standards and Transnational Financial Analysis870
AppendixPresent Value Tables909
Indexes

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