Consumer Behavior

Overview

This wide-ranging yet focused book provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new book explores important current topics and trends relevant to ...

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Overview

This wide-ranging yet focused book provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new book explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, First Edition, will help readers develop the knowledge and skills to succeed in the dynamic world of modern business.

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Product Details

  • ISBN-13: 9780538746885
  • Publisher: CENGAGE Learning Custom Publishing
  • Publication date: 1/1/2011
  • Pages: 421

Meet the Author

Frank R. Kardes is the Donald E. Weston Professor of Marketing at the University of Cincinnati College of Business. Dr. Kardes earned his Ph.D. from the Massachusetts Institute of Technology. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology and is a fellow of several professional societies. His research focuses on consumer judgment and inference processes, persuasion and advertising, and consumer and managerial decision making. He has published in many leading journals and is frequently invited to present his research at universities throughout the world, including Wharton, Yale, Cornell, Chicago, Michigan, the Australian Graduate School of Management, the London Business School, the Hong Kong University of Science and Technology, and INSEAD in France. Dr. Kardes is a leading consumer behavior researcher and a prolific author of Association for Consumer Research (ACR) and Journal of Consumer Research (JCR) articles. Dr. Kardes is also a former editor of the Journal of Consumer Psychology (JCP) and Advances in Consumer Research, as well as a former Associate Editor of the JCR. He currently serves on the editorial boards of the JCP, JCR, International Journal of Research in Marketing, and Marketing Letters.

Maria Cronley is a faculty member in the Marketing Department of the Farmer School of Business at Miami University. She joined Miami in the fall of 2002 and teaches undergraduate consumer behavior and marketing principles courses, as well as graduate-level consumer acquisition. Dr. Cronley received a B.S. in business from Bowling Green State University, graduating cum laude, and a Ph.D. in marketing from the University ofCincinnati. Her primary research interests center on consumer judgment and decision processes, with specific emphasis in the areas of inference and biased processing, persuasion and influence tactics, and practices related to health services marketing. Dr. Cronley has published numerous articles in scholarly journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, Advances in Consumer Research, and the Journal of Experimental Psychology: Applied. She has also won more than two dozen awards and grants for her scholarship and teaching. Dr. Cronley serves on the Executive Board for the Society for Consumer Psychology and served as co-chair for the 2008 National Conference. She also serves as co-chair of the committee that oversees the prestigious national Society for Consumer Psychology Dissertation Competition.

Thomas W. Cline is an adjunct professor at the University of Pittsburgh's Katz Graduate School of Business and an associate professor of marketing at Saint Vincent's College, where he also serves as head coach for men's and women's golf and assistant to the president for marketing. In addition to teaching and coaching, Dr. Cline is a marketing research consultant, specializing in experimental designs, focus groups, and survey research, as well as a freelance architect. Dr. Cline earned a B.S. in architecture from the University of Virginia, an M.B.A. from UVA's Darden School, and a Ph.D. in marketing (with doctoral minors in social psychology and statistical methods) from the University of Cincinnati. In 2004, Dr. Cline was awarded the International Teaching Award from the Association of College Business Schools and Programs (ACBSP). In the same year, he was nominated for the 2004 Marketing Management Association Master Teacher Award. Before joining the St. Vincent faculty, Dr. Cline was Executive Director of the M.B.A. Program and Associate Professor of Business and Economics at West Virginia Wesleyan College, where he received several honors, including the Exemplary Teaching and Leadership Award given by the M.B.A. class of 2002. Dr. Cline's many publications include empirical studies in the Journal of Advertising, Psychology & Marketing, and the Journal of Consumer Psychology, and he is a frequent contributor to the American Psychological Association, the American Marketing Association, and the Society for Consumer Psychology. Dr. Cline has also served as a reviewer for the Journal of Advertising, the American Academy of Advertising, and the Society for Consumer Psychology, and his work has been cited in USA Today, Psychology Today, New Woman Magazine, CBS News, The L.A. Times, MSNBC, and The Washington Times.

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Table of Contents


Part I: CONSUMER BEHAVIOR AND MARKETING STRATEGY.
1. Understanding Consumer Behavior and Consumer Research.
2. Consumer Focused Strategy: Segmentation and Positioning. Part II: CONSUMER INFORMATION PROCESSING.
3. Consumer Perception.
4. Attitude and Judgment Formation and Change.
5. Motivation and Emotion.
6. Learning and Memory.
7. Automatic Information Processing.
8. Self-Concept and Personality. Part III: CONSUMER DECISION MAKING.
9. The Consumer Decision Making Process.
10. Product Consideration, Evaluation, and Choice.
11. Behavioral Decision Theory. Part IV: CONSUMER SOCIAL INFLUENCES AND CONTEMPORARY STRATEGIES FOR MARKETERS.
12. The Influence of Culture and Values.
13. Social Influence and Behavioral Compliance.
14. Contemporary Strategies in Reaching Consumers.
15. Online Consumer Behavior.
16. Branding Strategy and Consumer Behavior. (ONLINE ONLY) Part V: MANAGERIAL DECISION MAKING.
17. Biases in Managerial Decision Making.
18. Strategies for Improving Managerial Decision Making.
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