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Consumer Behavior: Basic Findings and Management Implications
     

Consumer Behavior: Basic Findings and Management Implications

by Gerald Zaltman, Melanie Wallendorf
 

Product Details

ISBN-13:
9780471093060
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
02/01/1983
Series:
The Wiley Series in Marketing
Pages:
684
Product dimensions:
7.09(w) x 9.45(h) x (d)

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