BN.com Gift Guide

Consumer Behavior: A Strategic Approach / Edition 1

Hardcover (Print)
Buy Used
Buy Used from BN.com
$214.10
(Save 37%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $64.65
Usually ships in 1-2 business days
(Save 81%)
Other sellers (Hardcover)
  • All (6) from $64.65   
  • New (3) from $135.19   
  • Used (3) from $64.65   

Overview

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.

Read More Show Less

Product Details

  • ISBN-13: 9780618222155
  • Publisher: Cengage Learning
  • Publication date: 7/28/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 631
  • Product dimensions: 8.26 (w) x 10.04 (h) x 1.01 (d)

Table of Contents

Note: Each chapter concludes with a Summary, Questions for Discussion, and Research Assignments. I. Introduction to Consumer Behavior 1. Consumer Behavior: A Managerial Perspective Consumer Behavior and Marketing Action Developing a Consumer-Oriented View of Marketing Strategy: The Marketing Concept Implications for Consumer Behavior Current Trends in Consumer Behavior Consumer Empowerment through the Web The Information Base for Understanding Consumer Behavior Approaches to Studying Consumer Behavior: A Managerial versus a Holistic Approach A Model of Consumer Behavior Organization of This Text II. Consumer Decision Making 2. Complex Decision Making: Purchase and Consumption The Nature of Complex Decision Making Need Arousal Consumer Information Search and Processing Brand Evaluation Purchase and Postpurchase Evaluation The Consumption Experience: Hedonic Consumption and Product Symbolism Complex Decision Making and Store Choice 3. Consumer Learning, Habit, and Brand Loyalty Consumer Learning Habit Brand Loyalty Consumer Loyalty, Consumer Equity, and Micromarketing Store Loyalty Societal Implications of Brand and Store Loyalty 4. Low-Involvement Consumer Decision Making The Nature of Involvement Importance of a Low Involvement Perspective Four Types of Consumer Behavior Unplanned Purchasing Behavior Three Theories of Low-Involvement Consumer Behavior Strategic Implications of Low-Involvement Decision Making Societal Implications of Low-Involvement Decision Making 5. Situational Influences in Decision Making Nature of Situational Influences Types of Situations Characteristics of Consumption and Purchase Situations A Model of Situational Influences Situational Influences on Product Attitudes, Choice, and Decision Making Use of Situational Variables in Marketing Strategy III. The Individual Consumer 6. Consumer Perceptions Marketing Stimuli and Consumer Perceptions Stimulus Characteristics Affecting Perception Consumer Characteristics Affecting Perception Perceptual Selection Perceptual Organization Perceptual Interpretation Price Perceptions 7. Consumer Information Acquisition and Processing Consumer Information Acquisition Consumer Information Processing Strategic Implications of Information Processing Societal Implications of Information Processing 8. Attitude Development and Change The Nature of Consumer Attitudes The Role of Attitudes in Developing Marketing Strategy Relationships of Beliefs, Attitudes, and Behavior Attitude Reinforcement and Change Changing Attitudes Toward Social Issues 9. Demographics and Social Class The Demographic Fragmentation of the American Market Demographic Trends in the American Marketplace Demographic Trends Worldwide Using Demographics to Develop Marketing Strategy Social Class Influences Applications of Social Class to Marketing Strategy 10. Lifestyle and Personality Nature of Lifestyles Measuring Lifestyle Characteristics Changing Lifestyle Trends of American and Global Consumers Personality Limitations of Personality Variables IV. Group and Cultural Influences 11. Cultural Values Culture Influences and Reflects Consumer Behavior A Definition of Cultural Values Characteristics of Cultural Values Traditional American Values Cross-Cultural Values Identifying Cultural Values Linking Cultural Values to Consumer Behavior: The Means-Ends Chain The Cultural Meaning of Products Culture and Consumption Changes in Cultural Values in the United States and Abroad Societal Implications of Cultural Values 12. Subcultural Influences and Age Cohorts The Influence of Subculture on Consumer Behavior Types of Subcultures Age Cohorts Ethnic Subcultures Subcultures of Consumption Societal Implications of Subcultural Influences 13. Cross-Cultural and Global Influences The International Dimensions of Consumer Behavior Cultural Variations Influencing Consumer Behavior Global Influences on Consumer Behavior Strategic Applications of Cross-Cultural and Global Influences Societal Implications of Cross-Cultural Influences 14. Reference-Group Influences When Do Reference Groups Exert Influence? Types of Reference Groups The Nature of Reference Groups The Nature of Web Communities Reference-Group Influences on Consumers Strategic Applications of Reference-Group Influences Societal Implications of Reference-Group Influences 15. Household Decision Making Households in the United States International Households Purchasing Patterns by Household Life Cycles A Model of Household Decision Making Husband-Wife Influences Parent-Child Influences Household Decision Making and Marketing Strategies Societal Implications of Household Influence 16. Group Communications: Word-of-Mouth and Diffusion Processes Word-of-Mouth Communication within Groups Strategic Applications of Word-of-Mouth Communication The Diffusion Process Strategic Applications of Diffusion Theory V. Marketing Action 17. The Marketing Communications Process A Model of Marketing Communications Source Effects in Marketing Communications Effects of the Message Media Effects Consumer Decoding of Marketing Communications Communications Feedback Societal Implications of Marketing Communications 18. Marketing Segmentation and Micromarketing Mass Marketing, Market Segmentation, and Micromarketing Mass Marketing Market Segmentation Micromarketing Positioning Products to Consumer Targets 19. Consumer Rights and Social Responsibility The Consumer Movement The History of the Consumer Movement in the United States History of the Consumer Movement Abroad Consumer Rights in the United States Consumer Rights Abroad Additional Consumer Rights Social Responsibility

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)