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Consumer Behavior

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Product Details

  • ISBN-13: 9780534075309
  • Publisher: Brooks/Cole
  • Publication date: 1/28/1987
  • Series: Swc-Marketing Ser.
  • Edition description: 3rd ed
  • Edition number: 3
  • Pages: 720

Table of Contents

Ch. 1 Introduction 1
Pt. 1 Consumer Decision Making 27
Ch. 2 Complex Decision Making 29
Ch. 3 Consumer Learning, Habit, and Brand Loyalty 65
Ch. 4 Low Involvement Decision Making 95
Pt. 2 The Individual Consumer 125
Ch. 5 Consumer Perceptions 127
Ch. 6 Acquiring and Processing Information 161
Ch. 7 Consumer Attitudes 194
Ch. 8 Attitude Reinforcement and Change 223
Ch. 9 Demographics 254
Ch. 10 Personality and Life-Style Influences 285
Pt. 3 Environmental Influences on Consumer Behavior 317
Ch. 11 Culture and Social Class 319
Ch. 12 Subcultural Influences 355
Ch. 13 Cross-Cultural and Global Influences 377
Ch. 14 Reference Group Influences 401
Ch. 15 Communication Within Groups: Word-of-Mouth and Opinion Leadership 426
Ch. 16 Communication Within Groups: Family Influences 452
Ch. 17 Communication Across Groups: The Diffusion Process 488
Ch. 13 Situational Influences 526
Pt. 4 Marketing Action 553
Ch. 19 Market Segmentation and Product Positioning 555
Ch. 20 Marketing Communications 586
Ch. 21 Store Choice and Shopping Behavior 620
Ch. 22 Price and Salesperson Influences on Consumer Behavior 646
Ch. 23 Consumerism and Marketing's Responsibility to the Consumer 674
Glossary 709
Name Index 727
Company Index 733
Subject Index 735
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