Consumer Behavior / Edition 9

Hardcover (Print)
Rent
Rent from BN.com
$31.83
(Save 88%)
Est. Return Date: 09/28/2014
Buy Used
Buy Used from BN.com
$157.23
(Save 38%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $67.00
Usually ships in 1-2 business days
(Save 73%)
Other sellers (Hardcover)
  • All (27) from $67.00   
  • New (7) from $79.95   
  • Used (20) from $67.00   

Overview

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Read More Show Less

Product Details

  • ISBN-13: 9780073404769
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 12/21/2009
  • Edition description: New Edition
  • Edition number: 9
  • Pages: 576
  • Sales rank: 481,201
  • Product dimensions: 8.10 (w) x 10.10 (h) x 1.00 (d)

Meet the Author

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

Read More Show Less

Table of Contents

Sect. 1 A Perspective on Consumer Behavior
1 Introduction to Consumer Behavior and Marketing Strategy 2
2 A Framework for Consumer Analysis 20
Sect. 2 Affect and Cognition and Marketing Strategy
3 Introduction to Affect and Cognition 38
4 Consumers' Product Knowledge and Involvement 70
5 Attention and Comprehension 104
6 Attitudes and Intentions 132
7 Consumer Decision Making 163
Sect. 3 Behavior and Marketing Strategy
8 Introduction to Behavior 196
9 Conditioning and Learning Processes 218
10 Influencing Consumer Behaviors 241
Sect. 4 The Environment and Marketing Strategy
11 Introduction to the Environment 264
12 Cultural and Cross-Cultural Influences 288
13 Subculture and Social Class 321
14 Reference Groups and Family 349
Sect. 5 Consumer Analysis and Marketing Strategy
15 Market Segmentation and Product Positioning 376
16 Consumer Behavior and Product Strategy 401
17 Consumer Behavior and Promotion Strategy 422
18 Consumer Behavior and Pricing Strategy 458
19 Consumer Behavior, Electronic Commerce, and Channel Strategy 482
Read More Show Less

Customer Reviews

Average Rating 2
( 2 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(1)

2 Star

(0)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted September 1, 2010

    No text was provided for this review.

  • Anonymous

    Posted October 17, 2012

    No text was provided for this review.

Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)