Consumer Behavior / Edition 7

Consumer Behavior / Edition 7

by James F. Engel, Roger D. Blackwell, Paul W. Miniard
     
 

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school. See more details below

Overview

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Product Details

ISBN-13:
9780030767517
Publisher:
Dryden Press FL
Publication date:
01/28/1993
Series:
Dryden Press Series in Marketing
Edition description:
6th ed
Pages:
916

Meet the Author

Table of Contents

Pt. 1Introduction and Overview1
Ch. 1The Consumer: Perspectives and Viewpoints3
Ch. 2Understanding the Consumer32
Pt. 2Environmental Influences59
Ch. 3The Cultural Context of Consumption61
Ch. 4Social Class and Status106
Ch. 5Personal Influence140
Ch. 6Family and Household Influences167
Ch. 7Situational Influences209
Pt. 3Individual Differences231
Ch. 8Consumer Resources233
Ch. 9Involvement and Motivation266
Ch. 10Knowledge298
Ch. 11Attitudes320
Ch. 12Personality, Values, and Lifestyle351
Pt. 4Psychological Processes389
Ch. 13Information Processing391
Ch. 14Learning425
Ch. 15Influencing Attitudes and Behavior464
Pt. 5Consumer and Decision Processes and Behavior505
Ch. 16Need Recognition and Search507
Ch. 17Alternative Evaluation533
Ch. 18Purchase and Its Outcomes557
Pt. 6Consumer Analysis and Marketing Strategy591
Ch. 19Retailing593
Ch. 20Demographic Analysis of Consumer Trends638
Ch. 21Market Segmentation693
Ch. 22Diffusion of Innovations720
Ch. 23Global Consumer Markets766
Pt. 7Epilogue811
Ch. 24Consumerism and Ethical Responsibility813
Photo CreditsP-1
GlossaryG-1
Name IndexI-1
Subject IndexI-13

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