Consumer Behavior / Edition 8

Consumer Behavior / Edition 8

by James F. Engel
     
 

ISBN-10: 0030984645

ISBN-13: 9780030984648

Pub. Date: 12/28/1994

Publisher: Dryden Press FL

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Overview

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Product Details

ISBN-13:
9780030984648
Publisher:
Dryden Press FL
Publication date:
12/28/1994
Series:
Dryden Press Series in Marketing
Edition description:
Older Edition
Pages:
1024
Product dimensions:
7.78(w) x 9.44(h) x 1.35(d)

Table of Contents

PART I Introduction and Overview 1(134)
Chapter 1 The Consumer: Perspectives and Viewpoints
3(34)
Chapter 2 Market Segmentation and Demographic Analysis
37(46)
Chapter 3 Global Consumer Markets: Structure and Strategy
83(52)
PART II Consumer Decision Processes 135(156)
Chapter 4 Consumer Decision Processes
137(38)
Chapter 5 Need Recognition and Search
175(30)
Chapter 6 Pre-purchase Alternative Evaluation
205(30)
Chapter 7 Purchase
235(26)
Chapter 8 Consumption, Satisfaction, and Divestment
261(30)
PART III Individual Differences 291(178)
Chapter 9 Consumer Resources
293(40)
Chapter 10 Knowledge
333(28)
Chapter 11 Attitudes
361(42)
Chapter 12 Motivation and Self-Concept
403(28)
Chapter 13 Personality, Values, and Lifestyle
431(38)
PART IV Psychological Processes 469(138)
Chapter 14 Information Processing
471(42)
Chapter 15 Learning
513(46)
Chapter 16 Influencing Attitudes and Behavior
559(48)
PART V Environmental Influences 607(212)
Chapter 17 Influence of Culture on Buying and Consumption
609(32)
Chapter 18 Ethnic Influences on Consumer Behavior
641(36)
Chapter 19 Social Class and Status
677(38)
Chapter 20 Personal Influence
715(26)
Chapter 21 Family and Household Influences
741(52)
Chapter 22 Situational Influences
793(26)
PART VI Marketing Strategies and Ethical Responsibility 819
Chapter 23 Retailing
821(46)
Chapter 24 Diffusion of Innovations
867(46)
Chapter 25 Consumerism and Ethical Responsibility
913
Glossary G-1
Credits C-1
Name Index NI-1
Subject Index SI-13

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