Consumer Behavior / Edition 7

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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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Product Details

  • ISBN-13: 9780030767517
  • Publisher: Dryden Press FL
  • Publication date: 1/28/1993
  • Series: Dryden Press Series in Marketing
  • Edition description: 6th ed
  • Edition number: 7
  • Pages: 916

Table of Contents

Pt. 1 Introduction and Overview 1
Ch. 1 The Consumer: Perspectives and Viewpoints 3
Ch. 2 Understanding the Consumer 32
Pt. 2 Environmental Influences 59
Ch. 3 The Cultural Context of Consumption 61
Ch. 4 Social Class and Status 106
Ch. 5 Personal Influence 140
Ch. 6 Family and Household Influences 167
Ch. 7 Situational Influences 209
Pt. 3 Individual Differences 231
Ch. 8 Consumer Resources 233
Ch. 9 Involvement and Motivation 266
Ch. 10 Knowledge 298
Ch. 11 Attitudes 320
Ch. 12 Personality, Values, and Lifestyle 351
Pt. 4 Psychological Processes 389
Ch. 13 Information Processing 391
Ch. 14 Learning 425
Ch. 15 Influencing Attitudes and Behavior 464
Pt. 5 Consumer and Decision Processes and Behavior 505
Ch. 16 Need Recognition and Search 507
Ch. 17 Alternative Evaluation 533
Ch. 18 Purchase and Its Outcomes 557
Pt. 6 Consumer Analysis and Marketing Strategy 591
Ch. 19 Retailing 593
Ch. 20 Demographic Analysis of Consumer Trends 638
Ch. 21 Market Segmentation 693
Ch. 22 Diffusion of Innovations 720
Ch. 23 Global Consumer Markets 766
Pt. 7 Epilogue 811
Ch. 24 Consumerism and Ethical Responsibility 813
Photo Credits P-1
Glossary G-1
Name Index I-1
Subject Index I-13
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