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Consumer Behavior
     

Consumer Behavior

by James F. Engel
 

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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Overview

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Product Details

ISBN-13:
9780030863714
Publisher:
Holt McDougal
Publication date:
01/01/1973
Pages:
689

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