Consumer Behavior / Edition 5

Consumer Behavior / Edition 5

by John C. Mowen, Michael Minor
     
 

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ISBN-10: 0137371152

ISBN-13: 9780137371150

Pub. Date: 07/28/1997

Publisher: Prentice Hall Professional Technical Reference

The authors' goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior

Overview

The authors' goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

Product Details

ISBN-13:
9780137371150
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
07/28/1997
Edition description:
5TH
Pages:
720
Product dimensions:
8.25(w) x 10.35(h) x 1.36(d)

Table of Contents

I. INTRODUCTION.

1. An Introduction to Consumer Behavior.
2. Consumer Behavior and the Marketing Manager.

II. INDIVIDUAL CONSUMER PROCESSES.

3. Information Processing I: Involvement and Perception.
4. Information Processing II: Memory and Cognitive Learning.
5. Behavioral Learning.
6. Consumer Motivation and Affect.
7. Personality and Psychographics.
8. Consumer Beliefs, Attitudes, and Behaviors.
9. Attitude, Belief, and Behavior Change.
10. Persuasive Communications.
11. Consumer Decision Processes I: Problem Recognition and Search.
12. Consumer Decision Processes II: Evaluation and Choice.
13. Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty.

III. THE CONSUMER ENVIRONMENT.

14. The Consumer Environment and the Impact of Situational Influences.
15. Group Processes I: Group, Dyadic, and Diffusion Processes.
16. Group Processes II: Household and Organizational Processes.
17. Cultural Processes I: Culture and Popular Culture.
18. Cultural Processes II: The Subcultural Environment and Demographics.
19. International Issues in Consumer Behavior.
20. The Dark Side of Consumer Behavior.
Name Index.
Subject Index.

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