Consumer Behavior / Edition 5

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The authors' goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
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Editorial Reviews

By incorporating recent research<-->including dramaturgical analysis of white-water rafting and sky-diving and the investigation of customer relationships<-->the authors provide students with a means of identifying the managerial relevance of consumer behavior concepts. Each chapter begins with a short related case, and ends with a managerial applications analysis of that case, along with a similar case for students to analyze solutions are in the teacher's manual. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780137371150
  • Publisher: Prentice Hall Professional Technical Reference
  • Publication date: 7/28/1997
  • Edition description: 5TH
  • Edition number: 5
  • Pages: 720
  • Product dimensions: 8.25 (w) x 10.35 (h) x 1.36 (d)

Table of Contents

Ch. 1 An Introduction to Consumer Behavior 2
Ch. 2 Consumer Exchange Processes 32
Ch. 3 Information Processing I: Involvement and Perception 68
Ch. 4 Information Processing II: Memory and Cognitive Learning 110
Ch. 5 Behavioral Learning 148
Ch. 6 Consumer Motivation and Affect 188
Ch. 7 Personality and Psychographics 234
Ch. 8 Consumer Beliefs, Attitudes, and Behaviors 282
Ch. 9 Attitude, Belief, and Behavior Change: The Persuasion Process 326
Ch. 10 Persuasive Communications 374
Ch. 11 Consumer Decision Processes I: Problem Recognition and Search 418
Ch. 12 Consumer Decision Processes II: Evaluation and Choice 462
Ch. 13 Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty 502
Ch. 14 Introduction to the Consumer Environment and the Impact of Situational Influencers 564
Ch. 15 Group Processes I: Group, Dyadic, and Diffusion Processes 608
Ch. 16 Group Processes II: Household and Organization Processes 654
Ch. 17 Cultural Processes I: Culture and Popular Culture 696
Ch. 18 The Subcultural Environment and Demographics 736
Ch. 19 Cross-cultural and International Issues in Consumer Behavior 780
Ch. 20 The Regulatory Environment and Consumerism 816
Glossary G-1
Name Index I-1
Subject Index I-12
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