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Consumer Behavior / Edition 7
     

Consumer Behavior / Edition 7

5.0 1
by Leslie Lazar Kanuk, Leon G. Schiffman
 

ISBN-10: 0130841293

ISBN-13: 9780130841292

Pub. Date: 07/30/1999

Publisher: Pearson

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news

Overview

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning—presented in the first chapter, this model serves as a structural framework for the concepts—the building blocks—examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.

Product Details

ISBN-13:
9780130841292
Publisher:
Pearson
Publication date:
07/30/1999
Edition description:
Older Edition
Pages:
468
Product dimensions:
8.20(w) x 10.31(h) x 1.04(d)

Table of Contents

PART I. INTRODUCTION.

1. Introduction: Diversity in the Marketplace.
2. Consumer Research.
3. Market Segmentation.

PART II. THE CONSUMER AS AN INDIVIDUAL.

4. Consumer Motivations.
5. Personality and Consumer Behavior.
6. Consumer Perception.
7. Consumer Learning.
8. Consumer Attitude Formation and Change.
9. Communication and Consumer Behavior.

PART III. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS.

10. Reference Groups and Family Influences.
11. Social Class and Consumer Behavior.
12. The Influence of Culture on Consumer Behavior.
13. Subcultures and Consumer Behavior.
14. Cross-Cultural Consumer Behavior: An International Perspective.

PART IV. THE CONSUMER'S DECISION MAKING PROCESS.

15. Consumer Influence and the Diffusion of Innovations.
16. Consumer Decision Making.
Glossary.
Company Index.
Name Index.
Subject Index.
Credits.

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Consumer Behavior 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This is a very good textbook, I have adopted the book as my class textbook four times, I do recommend this to college teachers. Although Schiffman and Kanuk basically apply a psychological approach to consumer behavior, they presented other approaches, especially in the discussion of consumers in their social and cultural settings. In my teaching practice I developed the anthropological approach by taking the advantage of the textbook while integrating my own expertise and knowledge in the field of anthropology into the course. Schiffman and Kanuk assign five chapters in their book to discuss the relationships between cultural issues and consumer behaviors, which made it possible for me to teach in the anthropological approach. I believe others can use it from various approaches to teach the course of consumer behavior.