Consumer Behavior / Edition 9

Consumer Behavior / Edition 9

by Michael R. Solomon
     
 

ISBN-10: 0136110924

ISBN-13: 9780136110927

Pub. Date: 01/15/2010

Publisher: Prentice Hall

Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

 See more details below

Overview

Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

Product Details

ISBN-13:
9780136110927
Publisher:
Prentice Hall
Publication date:
01/15/2010
Series:
MyMarketingLab Series
Edition description:
Older Edition
Pages:
688
Sales rank:
1,280,798
Product dimensions:
8.20(w) x 10.90(h) x 1.40(d)

Related Subjects

Table of Contents

SECTION 1: CONSUMERS IN THE MARKETPLACE

Chapter 1. Consumers Rule

SECTION 2: CONSUMERS AS INDIVIDUALS

Chapter 2. Perception

Chapter 3. Learning and Memory

Chapter 4. Motivation and Values

Chapter 5. The Self

Chapter 6. Personality and Lifestyles

Chapter 7. Attitudes and Persuasive Communications

SECTION 3: CONSUMERS AS DECISION MAKERS

Chapter 8. Individual Decision Making

Chapter 9. Buying and Disposing

Chapter 10. Groups

Chapter 11. Organizational and Household Decision Making

SECTION 4: CONSUMERS AND SUBCULTURES

Chapter 12. Income and Social Class

Chapter 13. Ethnic, Racial, and Religious Subcultures

Chapter 14. Age Subcultures

SECTION 5: CONSUMERS AND CULTURE

Chapter 15. Cultural Influences on Consumer Behavior

Chapter 16. Global Consumer Culture

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