Consumer Behavior: In Fashion / Edition 1

Consumer Behavior: In Fashion / Edition 1

by Michael R. Solomon
     
 

ISBN-10: 013081122X

ISBN-13: 9780130811226

Pub. Date: 01/28/2003

Publisher: Prentice Hall

Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing

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Overview

Fashion is a driving force that shapes the way we live—it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture—one that is everchanging. With a solid base in social science, and in economic and marketing research, Consumer Behavior: In Fashion provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers.

Among other special features, this comprehensive text:

  • Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter
  • Relates consumer behavior concepts specifically to fashion products and processes
  • Integrates the rapidly-evolving domain of fashion e-commerce
  • Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets
  • Includes both a marketing and consumer approach to the business of fashion
  • Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues
  • Includes a chapter on consumer protection by business, government, and independent agencies

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Product Details

ISBN-13:
9780130811226
Publisher:
Prentice Hall
Publication date:
01/28/2003
Edition description:
Older Edition
Pages:
542
Product dimensions:
8.26(w) x 10.04(h) x 1.07(d)

Table of Contents

Preface
Pt. IIntroduction1
1Introduction to Fashion Concepts, Fashion Theories, and Consumer Behavior1
2Cultural Influences on Consumer Behavior36
3The Creation and Diffusion of Fashion Consumer Culture77
Pt. IIConsumer Characteristics and Fashion Implications107
4Individual Consumer Dynamics: Motivation and Values107
5Individual Consumer Dynamics: The Self140
6Demographic Subcultures: Age, Race, Ethnicity177
7Demographic Subcultures: Income and Social Class217
8Psychographics: Personality, Attitudes, and Lifestyle249
9Consumer Perceptions289
Pt. IIIFashion Communication and Decision Making321
10Fashion Communication321
11Individual and Household Decision Making351
12Group Influence and Fashion Opinion Leadership391
13Buying and Disposing430
Pt. IVEthics and Consumer Protection467
14Ethics, Social Responsibility, and Environmental Issues467
15The Role of Government and Business in Consumer Protection499
Index531

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