Consumer Behavior / Edition 6

Consumer Behavior / Edition 6

by Michael Solomon
     
 

ISBN-10: 0131404067

ISBN-13: 9780131404069

Pub. Date: 09/30/2003

Publisher: Pearson

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red

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Overview

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing.

For marketing professionals to understand the latest trends in consumer behavior.

 

Product Details

ISBN-13:
9780131404069
Publisher:
Pearson
Publication date:
09/30/2003
Edition description:
Older Edition
Pages:
640
Product dimensions:
8.70(w) x 10.70(h) x 1.10(d)

Related Subjects

Table of Contents

Ch. 1Consumers rule4
Ch. 2Perception46
Ch. 3Learning and memory82
Ch. 4Motivation and values116
Ch. 5The self154
Ch. 6Personality and lifestyles194
Ch. 7Attitudes232
Ch. 8Attitude change and interactive communications264
Ch. 9Individual decision making302
Ch. 10Buying and disposing340
Ch. 11Group influence and opinion leadership378
Ch. 12Organizational and household decision making414
Ch. 13Income and social class450
Ch. 14Ethnic, racial, and religious subcultures482
Ch. 15Age subcultures510
Ch. 16Cultural influences on consumer behavior540
Ch. 17The creation and diffusion of global consumer culture568

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