Consumer Behavior / Edition 6

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Upper Saddle River, NJ 2004 Hardcover 6th Edition New Condition Brand New, has a scratch across upper spine. Quantity Available: 3. Category: Psychology & Psychiatry; ISBN: ... 0131404067. ISBN/EAN: 9780131404069. Inventory No: 1560734880. Read more Show Less

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Overview

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing.

For marketing professionals to understand the latest trends in consumer behavior.

 

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Product Details

  • ISBN-13: 9780131404069
  • Publisher: Pearson
  • Publication date: 9/30/2003
  • Edition description: Older Edition
  • Edition number: 6
  • Pages: 640
  • Product dimensions: 8.70 (w) x 10.70 (h) x 1.10 (d)

Table of Contents

Ch. 1 Consumers rule 4
Ch. 2 Perception 46
Ch. 3 Learning and memory 82
Ch. 4 Motivation and values 116
Ch. 5 The self 154
Ch. 6 Personality and lifestyles 194
Ch. 7 Attitudes 232
Ch. 8 Attitude change and interactive communications 264
Ch. 9 Individual decision making 302
Ch. 10 Buying and disposing 340
Ch. 11 Group influence and opinion leadership 378
Ch. 12 Organizational and household decision making 414
Ch. 13 Income and social class 450
Ch. 14 Ethnic, racial, and religious subcultures 482
Ch. 15 Age subcultures 510
Ch. 16 Cultural influences on consumer behavior 540
Ch. 17 The creation and diffusion of global consumer culture 568
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