Consumer Behavior / Edition 10

Consumer Behavior / Edition 10

by Roger D. Blackwell, Paul W. Miniard, James F. Engel
     
 

ISBN-10: 0324271972

ISBN-13: 9780324271973

Pub. Date: 11/29/2005

Publisher: Cengage Learning

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.  See more details below

Overview

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

Product Details

ISBN-13:
9780324271973
Publisher:
Cengage Learning
Publication date:
11/29/2005
Edition description:
10TH
Pages:
832
Product dimensions:
8.60(w) x 11.00(h) x 1.20(d)

Table of Contents

Part I. Introduction
1.Consumer Behavior and Consumer Research
2.How Consumer Analysis Affects Business Strategy Part. II. Consumer Decision Making
3.The Consumer Decision Process
4.Pre-Purchase Processes: Need Recognition, Search and Evaluation
5.Purchase
6.Post-Purchase Processes: Consumption and Evaluation Part. III. Individual Determinants of Consumer Behavior
7.Demographics, Psychographics, and Personality
8.Consumer Motivation
9.Consumer Knowledge
10.Consumer Intentions, Attitudes, Beliefs and Feelings Part. IV. Environmental Influences on Consumer Behavior
11.Culture, Ethnicity and Social Class
12.Family and Household Influences
13.Group and Personal Influence Part. V. Influencing Consumer Behavior
14.Making Contact
15.Shaping Consumers Opinions
16.Helping Consumers to Remember.

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