Consumer Behavior / Edition 2

Consumer Behavior / Edition 2

by Wayne D. Hoyer, Deborah J. MacInnis
     
 

ISBN-10: 0618013261

ISBN-13: 9780618013265

Pub. Date: 08/28/2000

Publisher: Houghton Mifflin Company College Division

Respected for its authoritative and research-based treatment of consumer behavior, the Second Edition incorporates up-to-date coverage of new media, technology, and e-commerce. The text includes interactive exercises that relate to chapter concepts, cross-cultural examples that explain concepts from a global perspective, and more coverage of marketing strategy and

Overview

Respected for its authoritative and research-based treatment of consumer behavior, the Second Edition incorporates up-to-date coverage of new media, technology, and e-commerce. The text includes interactive exercises that relate to chapter concepts, cross-cultural examples that explain concepts from a global perspective, and more coverage of marketing strategy and decision making.

Product Details

ISBN-13:
9780618013265
Publisher:
Houghton Mifflin Company College Division
Publication date:
08/28/2000
Edition description:
Older Edition
Pages:
681
Product dimensions:
8.00(w) x 10.00(h) x 0.75(d)

Table of Contents


Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. From Exposure to Comprehension. 4. Memory and Knowledge. 5. Attitudes Based on High Effort. 6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS. 7. Problem Recognition and Information Search. 8. Judgment and Decision Making Based on High Effort. 9. Judgment and Decision Making Based on Low Effort. 10. Post-Decision Processes. Part IV: THE CONSUMER'S CULTURE. 11. Social Influences on Consumer Behavior. 12. Consumer Diversity. 13. Household and Social Class Influences. 14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES. 15. Innovations: Adoption, Resistance, Diffusion. 16. Symbolic Consumer Behavior. 17. Marketing, Ethics, and Social Responsibility in Today's Consumer Society.

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