Consumer Behavior / Edition 2by Wayne D. Hoyer, Deborah J. MacInnis
Pub. Date: 08/28/2000
Publisher: Houghton Mifflin Company College Division
Respected for its authoritative and research-based treatment of consumer behavior, the Second Edition incorporates up-to-date coverage of new media, technology, and e-commerce. The text includes interactive exercises that relate to chapter concepts, cross-cultural examples that explain concepts from a global perspective, and more coverage of marketing strategy and decision making.
- Houghton Mifflin Company College Division
- Publication date:
- Edition description:
- Older Edition
- Product dimensions:
- 8.00(w) x 10.00(h) x 0.75(d)
Table of Contents
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. From Exposure to Comprehension. 4. Memory and Knowledge. 5. Attitudes Based on High Effort. 6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS. 7. Problem Recognition and Information Search. 8. Judgment and Decision Making Based on High Effort. 9. Judgment and Decision Making Based on Low Effort. 10. Post-Decision Processes. Part IV: THE CONSUMER'S CULTURE. 11. Social Influences on Consumer Behavior. 12. Consumer Diversity. 13. Household and Social Class Influences. 14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES. 15. Innovations: Adoption, Resistance, Diffusion. 16. Symbolic Consumer Behavior. 17. Marketing, Ethics, and Social Responsibility in Today's Consumer Society.
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