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Consumer Behaviour: Perspectives, Findings and Explanations
     

Consumer Behaviour: Perspectives, Findings and Explanations

by John O'Shaughnessy
 

A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

Overview

A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

Product Details

ISBN-13:
9781137003768
Publisher:
Palgrave Macmillan
Publication date:
01/15/2013
Pages:
536
Product dimensions:
6.10(w) x 9.10(h) x 0.90(d)

Related Subjects

Meet the Author

JOHN O'SHAUGHNESSYis Professor Emeritus of Business, Columbia University, New York and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

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