- Shopping Bag ( 0 items )
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.
Consumer Behaviour, 2nd Edition is more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
About the Authors.
Preface to the Second Edition.
PART 1 INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR.
CHAPTER 1 Consumer Motives and Values.
CHAPTER 2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception.
CHAPTER 3 Consumer Response to Marketing Actions: 2 Learning and Attitudes.
CHAPTER 4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement.
CHAPTER 5 Consumer Demographics.
CHAPTER 6 Consumer Psychographics.
ARTICLE D Smeesters and N Mandel (2006) Positive and NegativeMedia Image Effects on the Self. Journal of Consumer Research, Vol 32, pp 576–582.
PART 2 SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR.
CHAPTER 7 Social Group, Tribal and Household Buying Influences.
CHAPTER 8 Culture and Subculture.
ARTICLE S McKechnie and C Tynan (2006) Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants’ Consumption Rituals. Journal of Consumer Behaviour, Vol 5, pp 130–144.
PART 3 INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR.
CHAPTER 9 New Product Buying.
CHAPTER 10 Repeat, Loyal and Relational Buying.
CHAPTER 11 Data-Based Consumer Behaviour.
CHAPTER 12 Consumer Misbehaviour.
CHAPTER 13 Organizational Buying Behaviour.
ARTICLE P A Norberg and D R Horne (2007) Privacy Attitudes and Privacy-Related Behavior. Psychology & Marketing, Vol 24(10): 829–847.