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Consumer Culture and Personal Finance: Money Goes to Market
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- •Express, 48 States
- •Express (AK, HI)
Ships from: Punta Gorda, FL
Usually ships in 1-2 business days
- •Canadian
- •International
- •Standard, 48 States
- •Standard (AK, HI)
- •Express, 48 States
- •Express (AK, HI)
Overview
British personal finance underwent a remarkable transformation over the last 30 years that saw money subjected to unprecedented marketing and advertising campaigns. Liberated by the state, the banking sector globalized selling mortgages, credit cards, and investments like bars of soap. Consumer credit secured its place within modem lifestyles. Consumer Culture and Personal Finance delves into the roots of these changes from a cultural and historical perspective. An analysis of political rhetoric and policy, press and popular culture accounts of personal finance, coupled with attention to the orientation of financial institutions reveal several profound contradictions. Competition brought ...