Consumer Culture And Tv Programming / Edition 1

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Overview

To what extent does the advertising industry control what we see on TV? What is the political and cultural environment that provides for the phenomenon of the corporate shaping of the mass media?Robin Andersen addresses these questions, which ultimately intertwine with the very concept of democracy: How can citizens participate in political culture when the information they receive through their mass media is molded by corporate and commercial demands? She discusses and analyzes the impact of the consumer imperative on popular news and TV programs and talk shows, the psychology of consumer culture, the differing narratives of the 1992 presidential election, how representations of the Gulf War resembled advertisements, and the overall escalating commercial imperative of the mass media. Andersen has done a splendid job of accessibly presenting to mass audiences and students a subject of enormous gravity—the steady penetration of marketing and advertising strategies into the very fabric of both news and entertainment television.

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Meet the Author

Robin Andersen is associate professor of communication at Fordham University.

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Table of Contents

Acknowledgments
Introduction 1
1 Advertising, Economics, and the Media 14
2 The Producers and Consumers of Nikes and Other Products... 51
3 Emotional Ties That Bind: Focus Groups, Psychoanalysis, and Consumer Culture 72
4 Postmodern Theory and Consumer Culture 92
5 Thirtysomething, Lifestyle Consumption, and Therapy 118
6 The Television Talk Show: From Democratic Potential to Pseudotherapy 146
The Crisis of Information 146
The Talk Show's Lost Potential 158
7 Cops on the Night Beat 174
"Reality"-Based Police Shows, Urban Community, and Criminal (In)Justice 174
Issues of Social Control: Voyeurism, Privacy, and the Culture of Surveillance 198
8 Advertising and the Persian Gulf War 211
9 Democratic Talk-Show Strategies and the Competing Narratives of the 1992 Presidential Election 225
Conclusion: The Commercial Politics of Postmodern Television 252
Notes 273
Bibliography 283
About the Book and Author 295
Index 297
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