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Consumer Culture
     

Consumer Culture

by Douglas Goodman, Mirelle Cohen, Mildred Vasan
 

ISBN-10: 1576079759

ISBN-13: 9781576079751

Pub. Date: 11/01/2003

Publisher: ABC-CLIO, Incorporated

An engrossing review of the development of global consumerism and its impact on sociological issues.

• Capsule biographies of key individuals, such as Aaron Montgomery Ward, who pioneered the modern catalog, and Ray Kroc, founder of McDonald's; important figures in advertising, such as Helen Rosen Woodward; leaders in the consumer protection movement, such

Overview

An engrossing review of the development of global consumerism and its impact on sociological issues.

• Capsule biographies of key individuals, such as Aaron Montgomery Ward, who pioneered the modern catalog, and Ray Kroc, founder of McDonald's; important figures in advertising, such as Helen Rosen Woodward; leaders in the consumer protection movement, such as Ralph Nader and Florence Kelley; and more

• Statistics on U.S. and global consumption trends including clustering and segmentation in patterns of consumption; the growth of franchises and malls; shopping behavior by age, ethnicity, and geographical location; and environmental effects such as those due to garbage production

Product Details

ISBN-13:
9781576079751
Publisher:
ABC-CLIO, Incorporated
Publication date:
11/01/2003
Series:
Contemporary World Issues Series
Edition description:
New Edition
Pages:
251
Product dimensions:
6.14(w) x 9.21(h) x 0.63(d)
Age Range:
12 Years

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