Consumer Economics: Issues and Behaviors / Edition 1

Consumer Economics: Issues and Behaviors / Edition 1

by Elizabeth B. Goldsmith
     
 

This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior. Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft. For those in customer service, marketing, and sales, and anyone

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Overview

This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior. Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft. For those in customer service, marketing, and sales, and anyone interested in consumer science.

Product Details

ISBN-13:
9780130989741
Publisher:
Prentice Hall
Publication date:
07/28/2004
Edition description:
Older Edition
Pages:
480
Product dimensions:
8.34(w) x 10.16(h) x 0.95(d)

Meet the Author

Table of Contents

PART ONE.

1. Consumers in a Changing World.

2. The Consumer Movement.

3. Consumer Theories and Developing a Model.

PART TWO.

4. Consumer Responsibilities, Redress, and Law.

5. Government Protection, Nongovernmental Pro-Consumer Groups, and Media.

PART THREE.

6. Consumers in the Marketplace.

7. Decision Making and the Influence of Advertising.

8. Food and Beverage Issues.

9. Health and Body Issues.

10. Ownership, Safety, and Repairs.

11. Being a Better Consumer of Housing and Vehicles.

PART FOUR.

12. Saving, Banking, Debt, and Credit Issues.

13.Insurance and Investment Issues.

PART FIVE.

14. Emerging Consumer Issues and the Global Perspective.

Appendix A: Consumer Careers and Graduate School.

Appendix B: Journals.

Appendix C: Presidents.

Glossary.

Index.

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