Consumer Feelings about Product Instructions

Consumer Feelings about Product Instructions

by Sharon Burton
     
 

In the world of product development and marketing, we have a myth that “no one reads the product documents”. Inherent to this assumption is that product instructions are not important and can be ignored, as they are of no value.

I decided to challenge this myth to see how consumers feel about the instructions that come with the products they buy…  See more details below

Overview

In the world of product development and marketing, we have a myth that “no one reads the product documents”. Inherent to this assumption is that product instructions are not important and can be ignored, as they are of no value.

I decided to challenge this myth to see how consumers feel about the instructions that come with the products they buy. Do consumers value clear and useable product documentation? When do they use product documentation? Do consumers want clear and useful instructions? What are their expectations of product instructions and how do they feel about using them? What do consumers think about companies that do not provide clear and useful instructions?

This ebook looks at the results of a survey done in mid 2012 and contains some surprising results and actionable steps your company can make to differentiate your products and your brand from your competitors. See the comments people made and what they say they need from product documentation that comes with the products the purchase.

Read More

Product Details

ISBN-13:
2940014617543
Publisher:
Sharon Burton
Publication date:
07/09/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
858 KB

Meet the Author

Sharon Burton is a nationally recognized expert, public speaker, and instructor in the field of business and technical communication. With 20 years of experience in the field, she has consulted with companies large and small, such as Pitney Bowes, Royal, and Hewlett Packard, to improve their product documentation and documentation workflow. Most recently, she is using her experience in helping companies develop excellent webinar series.

Ms. Burton has received numerous honors for her work, including the distinction of Associate Fellow by the Society for Technical Communication. She was recently identified as the 18th most influential person in the world on the topics of technical communication and content strategy by Mindtouch, Inc.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >