Consumer Health: A Guide to Intelligent Decisions with Powerweb: Health and Human Performance / Edition 7

Consumer Health: A Guide to Intelligent Decisions with Powerweb: Health and Human Performance / Edition 7

by Stephen Barrett, William T. Jarvis, Manfred Kroger, William M. London
     
 

ISBN-10: 0072485213

ISBN-13: 9780072485219

Pub. Date: 01/28/2002

Publisher: McGraw-Hill Companies, The

The most comprehensive text in Consumer Health, this edition continues to provide a vast amount of information to enable consumers to choose health products and services intelligently. New texts now come packaged with Health and Human Performance PowerWeb!

Overview

The most comprehensive text in Consumer Health, this edition continues to provide a vast amount of information to enable consumers to choose health products and services intelligently. New texts now come packaged with Health and Human Performance PowerWeb!

Product Details

ISBN-13:
9780072485219
Publisher:
McGraw-Hill Companies, The
Publication date:
01/28/2002
Edition description:
Older Edition
Pages:
624
Product dimensions:
8.40(w) x 10.80(h) x 0.90(d)

Table of Contents

Part I Dynamics of the Health Marketplace1 Consumer Health Issues Misleading Information Quackery and Health Fraud Problems with Products Problems with Services Problems with Costs The Need for Consumer Protection Intelligent Consumer Behavior 2 Separating Fact from Fiction How Facts are Determined Problems with Health Information Prudent Use of the Internet Further Suggestions for Consumers 3 Frauds and Quackery Definitions Frauds and Quackery Today Why People Are Vulnerable Hazards Common Misconceptions Recognizing Quackery Conspiracy Claims The Freedom-of-Choice Issue 4 Advertising and Other Marketing Practices Psychologic Manipulation Puffery, Weasel Words, and Half-Truths Advertising Outlets Professional Advertising Marketing by Hospitals Prescription Drug Marketing Nonprescription Drug Advertising Food Advertising Dietary Supplement Promotion Tobacco Promotion Mail-Order Quackery Weight-Control Promotions Youth and Beauty Aids Exercise and Fitness Products (and more...)

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